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Yeah, Im not looking for another ongoing payment. The only clicks I want are from local businesses that go to Google and type in our specific service and our exact town/city. Cant I just hire someone to put in the right keywords and do some other fancy tricks to put us higher on the list?
What is important with Google is fresh content with key words it can pick up. Do you have a blog on your site? This is a great way to keep adding content with the ability to use words that you want to feature when people search.
Everything mentioned seems like major overkill to me. All I want is when someone types in "XXX in Anytown, PA" they're able to find my website. I dont want anyone from more than a 50 miles away finding my site or even contacting me. Does this really require blogs, new content and $1000's per month?
It can be done without spending much money. We have done it at our company ourselves and one of the big reasons is keywords on our website and adding content on our blog. It doesn't take long to add a blog. Look into hiring a marketing intern to help with your SEO and blog. They can also help with social media like Linkedin, Facebook, Twitter,and Google Plus.
I have seen people get into deep money doo with adwords. Not something I recommend to customers personally unless they are pretty savvy.
How long has your website been up? The simple stuff you're looking for should happen fairly naturally if your on-page SEO is good. Beyond that, a little off-page fluffing should get you there pretty easily so long as we're not talking about a huge city with lots of similar business names. No reason you'd need to spend 1000's/month on that sort of thing if you're talking about searches with your business name (and not your business) in them. IE: getting the top spot for "John Boy's auto repair Hershey PA" is a lot easier than getting the top spot for "auto repair Hershey PA".
this is pretty accurate and exactly what i've done.
as Stinger said...you need relevant, unique content on your site that Google will recognize and give you credit for. You can supplement with SEM and buy some clicks, but proper site structure and content are your best bets for the long run.
How old is your business website?
Not hard.... depending on the business. There definitely is a learning curve, but I know several small businesses that do it on their own, plumbers, dentists, roofers etc and do it well.
Why don't you just send me and JoeT the money so we can go to a Rangers game? Your web traffic results will be the same as hiring someone on oDesk. HTH.
What is the point of having the links on the top if they merely scroll down the homepage?
If you're in the biz, then you know the big thing now is these minimal "one-page" websites that have huge headings / pictures throughout. It started gaining traction last year, and is pretty big now. I would say half of the new clients who contact me (I'm a copywriter, and do a lot of web copy) are developing a site like this.
