Here's my theory:
Flacco and Pitta are best friends.
Flacco makes Pitta the 3rd most targeted player in the NFL through 2 weeks.
By doing this, he leaves out other weapons in the Ravens passing game (Rice, Boldin, Smith, Jones).
Coaching staff and execs take notice.
Players take notice.
Players complain that their QB can't just throw it to a guy because they're best buddies off the field.
Flacco says, "OK, I won't throw it to him as much."
Closing in on the end of the first half of week 3 game, Flacco is true to his word. Not many targets for Pitta.
They move towards the red zone.
Harbough shakes his head.
He gets a few more looks in the second half.
Another good game for Pitta.
Another bad game for Boldin and Rice from a receiving standpoint.
Flacco is castigated.
Flacco needs to get other players involved.
Flacco gets Boldin 6 balls for 120 yards.
Flacco gets Rice 10 meaningless catches out of the backfield like hes become accustomed to.
Flacco gets Smith downfield.
Flacco even gets Jones involved.
Boldin, Rice, Smith like.
Jones too busy dropping key punts to like.
Flacco doesn't get castigated over the long week.
How will the rest of the story unravel?