I was a new sub last year, mainly subbed for the contest. But as someone who’s probably on the younger side of this message board (I just finished college a couple of years ago), I’d like to add a few things.
1. From what I understand FBG’s built their rep back in the day by providing more coverage than most sites did, sadly that advantage is now gone. Getting daily reports back in the day was likely a massive advantage, that’s what made Rotoworld a powerhouse too. Now there’s twitter, free sites, podcasts, etc. So this isn’t really FBG’s fault, it was just inevitable.
2. I think people enjoy subbing to a FF website when they feel that it truly gives them a unique advantage. Now in 2020 this no longer means just providing breaking news, coach’s quotes, updates from camp/practice and generic sleeper/bust articles. Any semi-invested FF player will get the important news. These days you probably need something more tangible like an amazing tool(draft dominator is decent, I’d focus on improving it and dedicating as much time as possible to make it easier to use for personal rankings and perhaps merge it with an algorithm or simulator to provide projections, sometime in the future). Then there’s more out of the box things like developing a simulator/algorithm that provides player projections for weekly lineups and rest of season value, I subscribe to a couple of sites that uses these and it’s something that definitely separates a site from the group. It makes the subscriber truly feel like they have a leg up on their league mates and not just paying for a few people’s eye-test based opinions.
3) Just more out of the box thinking in general is something that sparks interest in an audience. More based on exploiting market deficiencies. For me this is more strategic based rather than “sleeper/bust” talk. Which positions are being valued too highly this year and what contrarian strategy could someone apply to take advantage of a market deficiency . Are younger or older players overvalued in dynasty leagues, how to read when to strike and sit back during auction drafts(auction dominator should be more research based and less customizable for studs/scrubs and depth strategies imo), and so on. Maybe even deep dive into coaching hires, see which positions and formations a head coach/OC ran during previous jobs in the NFL/College.
I just feel like younger fans/players across all sports tend to be more interested in analytics, algorithms, outside of the box thinking and less of the eye test-based opinions and generic (sleepers, value picks, busts that tend to just follow the trends).
I realize a lot of this is easier said than done and doesn’t necessarily line up with everyone on FBG’s staff’s strengths.