I don't get the "Beach" summer vacation family scene Christmas Cards.. What does that have to do with Christmas? Are you just letting us know you went there? Just something different?/
Also another one we see as a little weird. We have a nephew who sends a nice family card but along with it he sends a lengthy letter outlining all of each of the family's accomplishments, awards, accolades, places they went during the year, etc.
A very self promoting, hubris, interesting take.
We are at the point we look forward to getting it and have a few good laughs. Always think of doing a parody and making our own letter to send.