Been a DirecTV customer for about five years. Got DirecTV especially to get the ticket. I haven't been happy with the price increases the last couple of years.
My situation is that I'm building a new house that will be done at the end of the year. I don't currently have a HD set, but will buy one when I move into the new house. I'm not about to go through the hassle of installing/uninstalling/reinstalling the equipment, plus moving a bulky set twice. I figure I can live with standard def for now and move to HD in the new place.
So I figured DirecTV would be the way to go for Hi-Def in the new place, up until when I started researching it recently: Hi-Def local channels have to come in through an antennae, have to buy an expensive box, the Hi-Def package is an extra $10 a month, (ESPN HD, but a general crapfest after that), etc. Now with the extra $100 a year just for the Hi-Def ticket, I think I'm going to get cable in the new place instead of a dish.
So I called DirecTV today. After jumping through a maze of touch-tone options, I finally got an operator. I said "I'd like to cancel my Sunday Ticket Subscription due to the outrageous increase in price for the Hi-Def ticket." Her response? "Done. Can I do anything else for you today?" No effort at all to retain me. So I asked to speak to the customer retention department.
When I got the customer retenetion department I told the guy my situation. Basically that I was moving and instead of having DirecTV installed, it would be cable, with a large portion of my disatisfcation tied to the Hi-Def ticket increase. This prompted him to go into a diatribe about the cost of expanding their Hi-Def programming. They've recently launched several satelites he explained, which costs "hundreds of millions" a piece. In the past, their Hi-Def coverage was limited, as was their costs, but now that the coverage is expanding, they have to charge for everything hi-def.
I responded by saying that each of their competitors is faced with the same overhead to build that hi-def infrastructure. Seeing as how the move to Hi-Def is federally mandated, I certainlly didn't expect them to pass the cost on to me.
At that point, he offered me the $99 ticket Hi-Def package for free. I didn't take it, because I have no idea if I'll be in the new house by football season, and might not have Hi-Def. So he offered six free months of HBO instead, which I took.
I figure I'm going to go the sports bar route for football season this year. I've already cancelled the ticket for this year on principal. When I move into the new place, I'm going to have to think long and hard about whether I want DirecTV or cable. Sure they'd comp it this year, but if I go with DirecTV, I'm looking at paying $320 and up per year to catch football. Cable is sounding like a better alternative, even if it means no ticket.
I think my situation is close to everyone else's. I'm a football junkie. I've had the ticket for a long time. Sure, we can all call and complain and get some of the price increase back this year. But what happens long term? How much are you willing to pay, year in-year out for the ticket? What happens three or four years down the road when the Hi-Def Ticket price is $500? The sports bar is looking better and better.