How has Chevy not pulled the "second to nobody...and by nobody, I mean Ram and Ford" commercial? Anyone with an IQ over 80 can tell you that he's saying that Chevy is second to Ram and Ford.
They're not saying that at all. It's a colloquialism, it isn't literal.
It's a colloquialism that has been used in such a manner to cause people to laugh at the company and question the entire company's collective intelligence.
It's not their fault if people are taking it too literally. The phrase means that they are not in 2nd place, behind anyone. It means they're first. Then they name who they are not behind. Sometimes you can't dissect everything literally, especially in advertising.
It's amusing that of the previous two posts, one says the company's collective intelligence is lacking and the other says that 'Murica's collective intelligence is laughing.