This has been my thought since the offseason. I was wrong to not take note of his contract last year and missed on him. I did not make the same mistake twice, although it was more costly to get him this year. Before the injuries to Kupp and Cooks, I think he was still the target leader. He's just a good, well rounded player. 6' 4.5 guy. Fast enough to get deep, big enough to not be overlooked in the red zone. He's kind of right in between Kupp and Cooks in a lot of ways. It seems like he's been around forever, but he's only 1 year older than Kupp and Cooks.
But that being said, I think all three are great assets. McVay knows what he's doing and will find a way to utilize the strengths of each of them. They were each playing 95%+ of the snaps every week and the target distribution was just about even between them. Actually, I just looked it up and it was 34-33-32 (Woods-Cooks-Kupp) through 4 weeks, so basically a negligible difference. Same with snap counts: 260-259-261.
I would buy whichever one I could get cheapest.
As for Cooks, I didn't like the trade and contract despite believing he's a good player. I just thought they should use that 1st for something like Whitworth's replacement. I thought (and posted in here that) Albert Wilson would suffice in Cooks' role for half the price. I still feel like Wilson would've been good in that role and a good addition to the team (as seen by his
week 6 performance!), but as can be seen with the target distribution Cooks is being used a lot - much more than just a field stretcher. If healthy, he could lead the league in receiving yards in this offense. He was on pace for over 1800 yards through 4 weeks on a sustainable 132 target pace.