I’ve got Amazon ones. I don’t understand the difference between typing in a search/purchasing something online or asking the devices to do something with your voice. Do people not notice that every Ad we get online is based on our previous actions. I don’t see anything insidious. It’s just a new paranoia as you said without realizing everything is already tracked.
This is it exactly. While I am all for data privacy, stories like this seem to make what actually happens much more nefarious. This is simply all about personalization and improving it, manually and via algorithms/machine learning.
There is zero difference between storing either transcripts or recordings you make while using Echo or the Amazon site, and any other company in the digital age wanting to either improve the user experience or sell you something based on data of your usage they have either harvested or paid for. This is about commerce and UI, not invasion of privacy.
Even the fear of Alexa listening in all the time are blown out of proportion -- when inactive, Echos are only listening for their wake words, which activates the BUS for the overall device -- from there, can imagine the Echos store utterances to both improve personalization, and know how to improve voice recognition overall.
Amazon employees aren't poring over every transcript and utterance -- but I bet (just like articles state) they take random samplings of transcripts and recordings where Alex has gotten a request wrong to improve the overall voice recognition algorithms and retrain ML models.
Could something go awry and result in employees using that data for more evil purposes than improving user experience? Sure.
But logically, if a more pervasive misuse of that data were to become known, or widespread breaches of Echo/Amazon customer data and its use came to light, there would likely be a huge migration of customers away from Amazon -- which seems way too risky for a company with a 957B market cap predicated on long term customer value and corporate growth.
Again, not saying it couldn't happen, just saying that these fears are likely overblown and no different than what any company does these days to get you to remain a customer and/or serve you with experiences that lead you to keep buying/using their services.