Joe,
@[scooter] just made a very good point about this. I'll offer a similar view in different phrasing and see if it helps out.
You wanted to know what people think "fake news" is. When Bucky responded, he did so twofold: he provided a definition, and then he provided his perception of current context. That current context included a reference to our POTUS. What you saw as targeting and derailment was actually a great encapsulation of what he (and many others) think about when they hear the term "fake news." My belief - and my perspective - is that the term has a literal meaning and a contextual/emotional meaning for people. Obviously in the last 5 or so years there has been a greater focus on fake news.
First it was because oddball conspiracy theories were given greater rise and "airtime" due to the accessibility of social media. Then real media often needs to report on these fake developments for one reason or another which again raises their visibility. Unfortunately, the mere mention of these fake news stories by real news people can give the aura of some real credibility to them.
Secondly it was because of the incessant repeating of the phrase "fake news" by then-candidate and now-President Trump. He did what he often does (and does well) by co-opting a real term with a real meaning and twists it to his own use by imbuing it with meaning it didn't have before (and likely shouldn't have).
People respond viscerally to this. Some respond by agreeing with it and repeating the claims ad nauseum and then by reusing the factually incorrect term. Their echoing and repetition amplify the effort from the original messenger (in this case, POTUS). Others respond by being repulsed by the way a term originally used for truth-seeking has been essentially turned into just the opposite; it becomes a term that is applied in a fake way to real things - the converse of its goal. In both cases, the new contextual/emotional meaning of the word is specifically drawn from the source of this new usage/meaning - and that is Trump.
Personally, when I hear "fake news" these days I basically prepare to cringe. While quickly assessing the context and the speaker, I prepare (more often than not) to hear either a bad joke about something they don't want to hear being labeled as such or to hear a bad defense of some current news bit that the speaker doesn't know much more about than the headlines. Occasionally, people will actually explain why the thing they are talking about is factually fake (be it twisted lies, or made of whole cloth). Those times are nice, but infrequent. I wish we could get back to the real literal meaning of it - but too many people are happy to repeat some awful catch phrase that makes them feel like they get some momentary victory.
I don't think Bucky was trying to derail or unjustly attack. He was very succinctly explaining a pretty valid (IMO) perspective on the term "fake news" - which is exactly what you had asked him to do.
PS. The new landing page when you try to go to footballguys.com that isn't the original page with the banner of menu options at the top is really annoying. Just thought I should leave that here.