Some of you guys know I've been a long time Gary Vaynerchuk guy.
I very much like the direction and feel he seems to have turned the last couple of years where it's less "grinding" and more practical how to type stuff.
His most recent direction is text.
As he says, "I'm putting all my ####### eggs in the text basket".
He creates an avalanche of content every day that's distributed across all the platforms. And on most, he now includes:
Tweet Me! @garyvee
Text Me! 212-931-5731
Basically, it's another version of signing up for the email update list in that you give the content creator the ability to send you a text.
What's MASSIVELY different about it though is for most people in 2019, a text has a much higher score on the "do I get my phone out of my pocket for this" scale than an email does. An email has essentially zero on the scale. A push notification might be a 4 or 5. A text is probably more like an 8.
I'd love to get your thoughts on this and how you view it.
Looks like https://www.community.com/ is the platform.
Whenever we've considered text in the past, it was insanely expensive compared to email. I wonder if this is changing.
Thoughts?
I very much like the direction and feel he seems to have turned the last couple of years where it's less "grinding" and more practical how to type stuff.
His most recent direction is text.
As he says, "I'm putting all my ####### eggs in the text basket".
He creates an avalanche of content every day that's distributed across all the platforms. And on most, he now includes:
Tweet Me! @garyvee
Text Me! 212-931-5731
Basically, it's another version of signing up for the email update list in that you give the content creator the ability to send you a text.
What's MASSIVELY different about it though is for most people in 2019, a text has a much higher score on the "do I get my phone out of my pocket for this" scale than an email does. An email has essentially zero on the scale. A push notification might be a 4 or 5. A text is probably more like an 8.
I'd love to get your thoughts on this and how you view it.
Looks like https://www.community.com/ is the platform.
Whenever we've considered text in the past, it was insanely expensive compared to email. I wonder if this is changing.
Thoughts?
![[icon]](/data/avatars/m/5/5167.jpg?1660313464){kind=avatar}
