On Monday, the Democratic Party kicked off the 2020 campaign by broadcasting a marathon infomercial for its own administrative incompetence and internecine enmity over every major news channel.
The fine details of the party’s general-election strategy have yet to be determined. But it’s hard to name a prominent anti-Trump message that the Iowa caucuses didn’t undermine. Hoping to sell voters on a return “return to normalcy” and presidential professionalism? Your party just orchestrated a historically abnormal and amateurish fiasco. Planning to paint Trump as a synecdoche for the endemic corruption of American politics? Democrats just gave their most unreliable supporters cause for leveling incendiary allegations of election tampering and egregious graft against the party’s Establishment. Eager to make this race into a referendum on Trump’s opportunistic assaults on liberal democratic norms? Your (former?) front-runner’s surrogates have been sowing doubts about the legitimacy of election results that look bad for them.
Put yourself in the shoes of a low-information swing voter. For all of 2016, every well-credentialed expert and organ of respectable liberal opinion assured you that Donald Trump was an agent of chaos whose election would tank the stock market and sow global disorder. Trump, meanwhile, told you that he was a brilliant businessman who would make great deals to strengthen the economy. You do not consume much news. Or else you take in a discordant cacophony of competing narratives from CNN, Fox News, your liberal aunt and MAGA co-workers. But you do know that the unemployment rate is near half-century lows, and that there are fewer boarded-up retail spaces on the downtown mall, and that wages seem to be rising (however tepidly) even among your less well-off friends, and that your 401(k) is way better off now than it was four years ago.
Which of the aforementioned narratives about Donald Trump would you find more plausible? How about if the party that had told you Trump would be an agent of chaos and gross mismanagement then botched an election because it didn’t consider the possibility that the septuagenarian retirees who staff their caucuses might struggle to use an (untested) app without some training?