It depends on the previous word. If "****" comes after a, the, my, your, his, or maybe some other words, then it gets filtered to ####. Otherwise it stays "****" (regardless of capitalization). So you can write about **** Jauron, coach **** Jauron, their **** Jauron led team, her **** Jauron inspired boredom with the Bills, the big **** Jauron contract (or is it an embarrassingly small contract?), a total **** Jauron move, another head coach sucking **** Jauron style, or a flaccid **** Jauron defense, but not about a #### Jauron like role, the #### Jauron playbook, or his #### Jauron themed website.