Not sure it is at all going to be effective. One of the crazies in my facebook feed has taken to responding to every post Cruz makes. They were quite confusing to me at first but they are in essence: "If you didn’t sell out our country by allowing an illegitimate President we'd care what you have to say!!!^$@!@#!!!"
Now my first thought was, she was talking about 4 years ago but I couldn't figure out why she just starting ranting about it lately. But after reading more responses, turns out she's mad at Cruz for not doing enough to keep Trump in office and she's making "primary Cruz" posts