The Proud Boys is a far-right neo-fascist male-only organization that promotes and engages in political violence. It is based in the United States and has a presence in Australia, Canada and the United Kingdom. The group was started as a joke in the far-right Taki's Magazine in 2016 by Vice Media co-founder and former commentator Gavin McInnes, taking its name from the song "Proud of Your Boy" from the Disney musical Aladdin. The Proud Boys emerged as part of the alt-right, but McInnes began distancing himself from the alt-right in early 2017, saying the alt-right's focus is race while his focus is what he defines as "Western values." This re-branding effort intensified after the Unite the Right rally. Since 2018, the group's leader is Enrique Tarrio.
The group believes men—especially white men—and Western culture are under siege; their views have elements of the white genocide conspiracy theory. Officially, the group rejects white supremacy, although members have participated in multiple racist events and events centered around anti-left violence, with a former member organizing the Unite the Right rally in Charlottesville. The organization glorifies violence and the Southern Poverty Law Center (SPLC) has called it an "alt-right fight club."