You think they will start to advertise on everything or that the owners are hurting that much that they have to do the advertising on the helmet?
Hockey teams are so dependent on the gate revenue and with no one permitted to be at games they said all owners will more than likely be loosing millions again this year.
Remember that the NHL will be looking to do a new TV deal after this season. Originally, they were talking that the new contract would be double or triple existing deal.