How Jared Goff hitting rock bottom became his and the Detroit Lions’ salvation
Michael Silver
Nov 27, 2024
ALLEN PARK, Mich. — First came the beating, another desultory setback in the rapidly degenerating professional life of Jared Goff, the face of a flailing franchise’s enduring futility. That was torture enough. What Goff truly dreaded, however, was The Meeting. Summoned to Detroit Lions coach Dan Campbell’s office on a late-October Tuesday in 2022, Goff feared the worst, and with good reason. Two days earlier, in an ugly road defeat to the Dallas Cowboys, he’d been responsible for almost as many turnovers (four) as points (six). The Lions were 1-5, and 4-18-1 since Campbell had taken over as a rookie head coach and Goff had become the starting quarterback. It felt like the whole world wanted him benched, and that Campbell, if only out of self-preservation, would imminently grant that wish.
If the perception was that Goff was broken, well, it was a fair assumption. At 24, he’d gone head-to-head with Tom Brady on Super Sunday. Now, having just turned 28, he’d lost his mojo. He was getting booed by the home crowd, and his failings were constantly flaunted. Los Angeles Rams coach Sean McVay, the man who’d rejected Goff, had just hoisted a Lombardi Trophy in his home stadium, validating his wunderkind status. And he’d done it in his first season with Matthew Stafford, the Lions’ longtime starting quarterback who’d been swapped out for Goff. In dating terms, Goff had been dumped by his partner and was now eating ice cream alone on the couch while watching the ex escort a radiant new flame up the red carpet.
As Goff entered Campbell’s office, he braced himself for bad news. “I know how this thing goes,” he told himself. “I’m not naïve. Is this it for me?” Yet Campbell, an outside-the-box hire with an unflinching nature, told his struggling starter he was sticking with him. And as Goff began to exhale, he had an epiphany.
“Man, I’ve got to stop trying to do too much,” Goff told Campbell. “I’ve been trying to overcome certain things throughout the game, constantly thinking that this is the moment we’re gonna turn it around. I’m squeezing so hard trying to help us win, because we all want it so badly. I have to release that a little bit and just do my job, one play at a time. I’m just gonna do my job and not worry about the rest of it.”
Campbell stared back at his quarterback and smiled. “Jared,” he said, “that’s all I’ve wanted you to do this whole time.”
It was a mental shift that helped Goff manage the emotions he’d experienced since being traded to the Lions after the 2020 season, a move that blindsided him and crushed his confidence. The conversation fortified his bond with Campbell and laid the groundwork for a connection with a famished fan base that would come to view his redemption story as its own. Long before Goff became an MVP candidate and the Lions (10-1), who host the Chicago Bears on Thanksgiving, became the betting favorite to win Super Bowl LIX and inspired an iconic chant, the embattled quarterback unlocked the mystery in the nick of time.
“It’s like you squeeze so hard, and the actual answer is to release,” Goff explained last week while sitting in an upstairs room of his Bloomfield Hills, Mich., home, which doubles as a film-watching sanctuary and memorabilia alcove. “Everyone wanted to fire Dan, fire (general manager Brad Holmes) and bench me. If we’d kept losing, of course they would. (But) it’s funny — you do your job one play at a time, and a little momentum starts to build. You do it 10 plays in a row, then 15, then 20, and the other 10 on offense are doing their job, and good things start to happen.
“It’s ironic that when you try to do less, more happens.”
Goff is a rock star in the Motor City, a pinpoint passer in the midst of a career year for a team laying waste to its opponents. He may have walked into Campbell’s office with trepidation that day 25 months ago, but he emerged with a bounce in his step that has morphed into a strut.
The day after that fateful meeting, Lions owner Sheila Ford Hamp showed up at practice, spoke to reporters and gave Campbell and Holmes a vote of confidence. Four days later, Goff threw for 321 yards in a 31-27 defeat to the Miami Dolphins. And then, somewhat abruptly, the plot shifted and the losing stopped. The Lions are 32-9 since, a tally that includes their first two postseason victories since Jan. 5, 1992, and Goff’s job security rivals Red Bull driver Max Verstappen’s.
In May, the Lions signed Goff to a four-year, $212 million contract extension, with $170 million guaranteed. In late November, Goff is armed with eye-popping numbers that serve as a sharp rebuttal to any remaining doubters. His 109.9 passer rating is the league’s second best, as is his 72.9 percent completion percentage. He’s averaging an NFL-high 9.02 yards per attempt, and he’s part of an MVP conversation that includes fellow quarterbacks Lamar Jackson and Josh Allen and running backs Saquon Barkley and Derrick Henry.
“Jared Goff is operating with as much command and poise as any quarterback in the league,” said San Francisco 49ers assistant head coach/defense Brandon Staley, who was the Rams’ defensive coordinator during Goff’s final season with the team. “They’re putting a lot on his plate pre-snap, and they’re using his experience and knowledge to get into premier plays almost every snap. The timing and ball distribution has been elite all year long. His swagger, unselfishness, and toughness are leading that football team.”
Indianapolis Colts defensive coordinator Gus Bradley, whose team suffered a 24-6 defeat to the Lions on Sunday, views Goff’s success as a direct result of his comfort with Detroit’s offensive scheme: “He has the answers. He knows what he’s looking for. They know how to attack. He and his coaches just see it the same way.”
“He has taken efficiency to a whole new level,” added Atlanta Falcons head coach Raheem Morris.
Since being drafted first overall by the Rams in 2016, the former Cal star has relied upon elite accuracy, a quick release and a penchant for remaining cool under fire. What’s different now, as Staley and Bradley suggest, is Goff’s mental grasp of the position, which deepened when Ben Johnson took over as the Lions’ offensive coordinator after the 2021 season.
“I like to say it’s as much his offense as mine,” said Johnson, who has turned down head coaching opportunities in each of the past two cycles. “It’s really based on what Jared does well, what he felt most comfortable with. And we’ve tried the last two and a half years to challenge him and push him outside his comfort zone.”
Campbell noticed an appreciable difference in his quarterback this past offseason. “When he came in,” Campbell said, “you could tell there was a different feel — like, he wanted to have even more ownership in the offense and to take it to a different level. So now the offense is evolving because of his ability to process and see it.”
Last month, Johnson told Goff that he’s “now asking these PhD-level questions over the course of the week” that the quarterback hadn’t broached previously. “The game’s slowing down for him, too,” Johnson said. “He can recognize coverages right off the bat. He’ll say during the week, ‘Hey, I know we think that they’re doing Cover 2 in this situation, but if they go man, where do you want me to go with the ball?’ Or, ‘I know it’s not a Cover 0 team, but we’re in this exotic formation, and if they do it versus this and I see it, what do you want me to get to?’”
Two Sundays ago, in the third quarter of the Lions’ 52-6 thrashing of the Jacksonville Jaguars, Goff, en route to a 412-yard passing performance, threw a 5-yard touchdown to tight end Brock Wright that particularly stood out to Johnson. The plan was to deliver a backside throw to wide receiver Tim Patrick, who was lined up to the right of the formation. Goff started by looking left, attempting to get Jags safety Darnell Savage to drift toward Wright, who was running to the far left corner of the end zone. When Goff looked back to his right, he noticed Savage had instead moved to his left toward Patrick — as if the Jags knew exactly what the Lions were planning. Rather than proceeding to his third read, Goff alertly turned back to his left and found Wright, abandoned by Savage, wide open for the easy TD.
Goff to Wright
“It’s just an example of where he is now,” Johnson said. “It wasn’t like that when he first got here.”
, I could be offbase.
