http://www.deadline.com/hollywood/
But the big story – or should I say, the sad story – is Sony Pictures/Columbia’s
After Earth (3,401 theaters) starring
Will Smith and his son and directed by the now unwatchable M Night Shyamalan. Big online ticketseller Fandango first spotted the pic’s underperformance when
After Earth ticket sales began lagging Lionsgate/Summit Entertainment’s
Now You See Me (2,925 theaters) on Thursday for shows beginning at 9 PM. The magic-themed heist thriller amazingly overtook
After Earth on Friday and stayed #2 all weekend, debuting with $27.5M for the weekend. That overperforms the $20M which the studio was predicting.
But #3
After Earth earned only a ‘B’ CinemaScore which won’t help or hurt word of mouth. It opened to a $26.5M weekend. That’s way less than the high $30sM to low $40sM which Sony was predicting and which tracking showed was possible right into Friday.
On Friday, rival studios chortled its grosses were ”2.5 times worse than Jaden Smith’s
Karate Kid reboot and half of
Oblivion‘s opening” with Tom Cruise. Not hard to understand because reviews for the sci-fi newcomer were just plain awful: 13% positive on Rotten Tomatoes. To be fair, Sony Pictures rarely has a big underperformer like this. And rightly or wrongly depending on how much you care about Jaden Smith and/or nepotism in Hollywood, the studio positioned the movie as a broad family film, building on Jaden’s stardom from the worldwide hit
The Karate Kid and reaching out to young teens and families.
Will Smith’s residual mega-wattage was still strong enough to open the summer tentpole comfortably above $20M. But even that and Sony’s marketing prowess couldn’t overcome this Shyamalan meltdown, yet another in his string of box office stinkers which have made audiences and critics alike completely soured on him. (The director lost me forever after the execrable
The Happening…) I’m told that Will really wanted M Night to direct – even though this subject matter decidedly wasn’t in Shyamalan’s wheelhouse - and they together developed the script for a “not terribly expensive” movie. But a budget of at least $130M is hardly insignificant. Still, given the fact that Smith has made billions for Sony Pictures, the studio felt it just couldn’t say no to its most successful movie partner.
Now Smith and Sony must weather this very public failure. I’m told the studio worked “really hard” to fix this crapfest in post-production and that even an arrogant know-it-all like Shyamalan was aware the pic didn’t work but couldn’t fix it on his own. ”You keep hoping people are going to be as good as their best work,” one insider told me about this all-too-familiar filmdom situation.
“Sometimes some collaborations bring forth amazing results. And some are not meant to be.” Without a solid opening in North America and no chance for a strong summer multiple, pic will have to depend on overseas grosses. Sony launched it internationally day and date in 3 locations this weekend, and Korea opened very strong, but the overseas rollout really begins next week and the week after. As for the studio, it still has projected winners coming up this summer like
Grown-Ups 2,
Elysium,
Smurfs 2, and
This Is The End from the
Superbad/
Pineapple Express comedy team.