Chaos Commish said:
derek245583 said:
I bought a 2012 GMC Sierra back in March. Got a really good deal on it. Has less than 11k miles on it and paid a tad less than $27k for it. Have had zero issues with it so far.
And that's why I bought a loss leader.
What is a "loss leader"?
Something advertised at a loss for the purpose of bringing people in.
Typically limited stock, often fine print says only one available at the price. So call in advance to make sure it's still there and don't be shocked if you're lied to about that. Obviously you can't pick features, and you won't be able to negotiate a penny off the price. They prefer not to sell them. In order to advertise the screaming prices, leaders are generally basic vehicles. That's how I like trucks. By law there has to be an advertised stock number assigned to the unit(s). Salespeople can be fired for selling them to customers who do not specifically ask about the ad. Well trained salespeople are good at "legal/grey area"
bait and switch tactics. Some dealerships don't tell the sales staff where the units are so they can honestly go on hunts for them while probing for possible switches. I asked for the ad unit and politely declined leaving the showroom, just told them to drive it up and write it up. It took an hour to drive it up.

It was fun. The F&I guy was a little abusive but that was fun too.
Had a customer, well prospect, sort of accuse me of this today.They called in asking about a particular product that I am the only one in the office with enough knowledge to sell. I was busy at the time so my colleague asks me if I can do it. I say yes and he went ahead and set up an appointment for me. After I am done, I ask him a couple of questions and knew there was a high probability there would be a problem. Since they were not customers and he did not get a number, there was nothing I could do.
Prospects come in- I ask them the couple of questions right off the back to figure out where we are on it. Immediately inform them of the area I expected to be a problem. Explained one thing that could address the issue (deeper customer relationship) but did not even really try to 'sell' them on it. They said it would be a problem and I apologized for them coming in and not getting the info right away.
I follow them out to meet another customer and I over hear the guy tell his wife "the old bait and switch."