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worked surprisingly well for employees of the "market basket" chain of grocery stores here in Massachusetts. The company ousted its popular CEO and the employees organized a boycot of their own stores. The solidarity here was incredible. other grocery stores saw an immediate bump, and market basket stores eventually stopped buying produce, then everything, until the company relented and sold everything back to the original CEO. Unfortunately, this is not close to the same thing. Wet seal doesn't have a "white knight" executive waiting in the wings to rewrite all of the policies for them. They have a bunch of angry employees who don't like their jobs or comp plans. they might get that store closed our hurt their company but they've got no organization to get a formal list of demands met. the only thing they have right now is a poorly written list that may go viral and a plea to customers who by and large don't care. That might get some action in an isolated incident, or even encourage other stores to have walk outs, but it would be the employee strikes that got the action, not the boycot imo.
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