Good article.
I drove a Tundra for about 15 years, bought it new, a couple years after they first came out. Great truck, no problems, worth it. So I was looking to buy a Tacoma recently, which is basically the size now of the early Tundras, but could not justify the price tag. And that was for used Tacomas. So, in line with what that article is saying, my sense was that the truck market has become sorely overpriced in America. Ended up with a used, smaller SUV that can still fit enough of my #### in the back.
As an aside, buying a new vehicle doesn't make a whole lot of sense typically. However, the depreciation on newer/used trucks, especially Toyotas, makes it such that one could argue buying new is a viable option, all things considered. However, knowing how grossly overpriced new trucks are to begin with nowadays, why bother? So I guess the sweet spot in purchasing a truck, if there is one, would be too look at models over 5 years old or so.