Clorox bleach tweet: People are hypersensitive and incredibly stupid (1 Viewer)

[Otis]

LINK

TLDR version:

• Apple adds a bunch of emoticons to its products, including hundreds of household items
• Clorox, the bleach company, sends out a harmless shticky marketing tweet: "New emojis are alright but where's the bleach."
• A bunch of people freak out on Twitter under some apparent delusion this was a racial comment:"You need to clean up your PR person. Put some bleach on your distasteful marketing ideas," tweeted @DriNicole.
• "Black emojis were added today. Saying this implies you'd rather the emojis be only white, by adding bleach."

Clorox then has to take down the tweet, apologize, and have a bunch of statements from its PR person.
I hate people.

 

[SaintsInDome2006]

We're pretty much living in Freak Out Nation right now.

 

[Otis]

In case anyone missed the subtext, what Clorox's marketing people meant when they sent out that tweet was "we could use some ethnic cleansing, let's kill all the non-white people!"

Of course that's what they meant.

 

[Insein]

I don't get it. What was the offensive part?

 

[Otis]

Up next, the Brillo pad people to release special swastika packaging. Scrub out the jews!

 

[Otis]

I don't get it. What was the offensive part?

Dude it's so obvious.

 

[SaintsInDome2006]

This piece shows some of the tweets.

Supposedly though the original tweet is still up.

 

[gianmarco]

Hey, my wife is sensitive to bleach. Your thread title is offensive.

 

[shadyridr]

With no context and all the hype about racially diverse emojis I can see how that tweet can be misconstrued. Were they being racist? Of course not. Should they have provided context? I think so. The article provides context making their "mistake" seem harmless but their original tweet did not and thats what people were reacting towards.

 

[bostonfred]

Up next, the Brillo pad people to release special swastika packaging. Scrub out the jews!

That actually does sound pretty offensive

 

[Otis]

With no context and all the hype about racially diverse emojis I can see how that tweet can be misconstrued.

HOW???

 

[Otis]

Up next, the Brillo pad people to release special swastika packaging. Scrub out the jews!

That actually does sound pretty offensive

Crest: We all want WHITE teeth, even the Mexicans! Ammiright???

 

[Otis]

With no context and all the hype about racially diverse emojis I can see how that tweet can be misconstrued.

When you say "no context," are you ignoring the part where the tweet came from A BLEACH COMPANY?

It's not like the tweet came from the KKK handle.

 

[shadyridr]

With no context and all the hype about racially diverse emojis I can see how that tweet can be misconstrued.

When you say "no context," are you ignoring the part where the tweet came from A BLEACH COMPANY?

It's not like the tweet came from the KKK handle.

im saying if their original tweet just said "new household supplies emojis are alright but wheres the bleach" that would have been providing context. Without including household supplies in the tweet some people may first think about the racially diverse emojis they added because that has been what has been in the news all these months, not household supplies.

 

[shadyridr]

Weber- providing gas to jews since 1945

 

[Otis]

With no context and all the hype about racially diverse emojis I can see how that tweet can be misconstrued.

When you say "no context," are you ignoring the part where the tweet came from A BLEACH COMPANY?

It's not like the tweet came from the KKK handle.

im saying if their original tweet just said "new household supplies emojis are alright but wheres the bleach" that would have been providing context. Without including household supplies in the tweet some people may first think about the racially diverse emojis they added because that has been what has been in the news all these months, not household supplies.

Well, clearly, anyone in their right mind would understand that an American consumer products company that sells Clorox, Glad, Kingsford, and other major products across the country would likely not only have a racist agenda, but a racial agenda so strong that their social media and marketing folks would communicate that racist agenda to the entire universe.

Makes sense. ✓

 

[Otis]

CNN BREAKING NEWS: The Colors "White" and "Black," and any reference to them, banned from usage in the U.S., because they make people freak the #### out.

 

[Borden]

I think these companies that get attacked by social Justice warriors over nothing should stand up for themselves.

"If you are stupid enough to think a bleach company making a joke about getting a bleach emoji is racist then you shouldn't buy our product. You're clearly not smart enough to figure out how use it safely."

 

[John Bender]

That's now the world we live in.

Bunch of hyper sensitive babies raised in the era where you get a trophy for just participating in little League waiting around for the opportunity to be offended by something.

The Tiger Woods Thread is a perfect example.

 

[shadyridr]

With no context and all the hype about racially diverse emojis I can see how that tweet can be misconstrued.

When you say "no context," are you ignoring the part where the tweet came from A BLEACH COMPANY?

It's not like the tweet came from the KKK handle.

im saying if their original tweet just said "new household supplies emojis are alright but wheres the bleach" that would have been providing context. Without including household supplies in the tweet some people may first think about the racially diverse emojis they added because that has been what has been in the news all these months, not household supplies.

Well, clearly, anyone in their right mind would understand that an American consumer products company that sells Clorox, Glad, Kingsford, and other major products across the country would likely not only have a racist agenda, but a racial agenda so strong that their social media and marketing folks would communicate that racist agenda to the entire universe.

Makes sense. ✓

you realize its like interns posting these tweets for clorox and not the CEO himself, right?

 

[Otis]

With no context and all the hype about racially diverse emojis I can see how that tweet can be misconstrued.

When you say "no context," are you ignoring the part where the tweet came from A BLEACH COMPANY?

It's not like the tweet came from the KKK handle.

im saying if their original tweet just said "new household supplies emojis are alright but wheres the bleach" that would have been providing context. Without including household supplies in the tweet some people may first think about the racially diverse emojis they added because that has been what has been in the news all these months, not household supplies.

Well, clearly, anyone in their right mind would understand that an American consumer products company that sells Clorox, Glad, Kingsford, and other major products across the country would likely not only have a racist agenda, but a racial agenda so strong that their social media and marketing folks would communicate that racist agenda to the entire universe.

Makes sense. ✓

you realize its like interns posting these tweets for clorox and not the CEO himself, right?

CNN BREAKING NEWS: CLOROX HIRES RACIST INTERNS

 

[shadyridr]

http://abcnews.go.com/Business/home-depot-apologizes-racist-tweet/story?id=20831402

Yeah this stuff never happens

 

[SaintsInDome2006]

With no context and all the hype about racially diverse emojis I can see how that tweet can be misconstrued.

When you say "no context," are you ignoring the part where the tweet came from A BLEACH COMPANY?

It's not like the tweet came from the KKK handle.

im saying if their original tweet just said "new household supplies emojis are alright but wheres the bleach" that would have been providing context. Without including household supplies in the tweet some people may first think about the racially diverse emojis they added because that has been what has been in the news all these months, not household supplies.

Well, clearly, anyone in their right mind would understand that an American consumer products company that sells Clorox, Glad, Kingsford, and other major products across the country would likely not only have a racist agenda, but a racial agenda so strong that their social media and marketing folks would communicate that racist agenda to the entire universe.

Makes sense. ✓

you realize its like interns posting these tweets for clorox and not the CEO himself, right?

You think? - I'm guessing the advertising department or even a firm put a lot of thought into this. If you look at the image it's pretty intricate with all the little emoji images in there. I think your other post was a good one about how they could have tweaked the message a little better, even if an ad message doesn't generate this kind of reaction the viewer should still easily get the message.

 

[shadyridr]

With no context and all the hype about racially diverse emojis I can see how that tweet can be misconstrued.

When you say "no context," are you ignoring the part where the tweet came from A BLEACH COMPANY?

It's not like the tweet came from the KKK handle.

im saying if their original tweet just said "new household supplies emojis are alright but wheres the bleach" that would have been providing context. Without including household supplies in the tweet some people may first think about the racially diverse emojis they added because that has been what has been in the news all these months, not household supplies.

Well, clearly, anyone in their right mind would understand that an American consumer products company that sells Clorox, Glad, Kingsford, and other major products across the country would likely not only have a racist agenda, but a racial agenda so strong that their social media and marketing folks would communicate that racist agenda to the entire universe.

Makes sense. ✓

you realize its like interns posting these tweets for clorox and not the CEO himself, right?

You think? - I'm guessing the advertising department or even a firm put a lot of thought into this. If you look at the image it's pretty intricate with all the little emoji images in there. I think your other post was a good one about how they could have tweaked the message a little better, even if an ad message doesn't generate this kind of reaction the viewer should still easily get the message.

a firm couldve put alot of thought into a tweet and still made a mistake like the Home Depot one above.

 

[bostonfred]

I wonder if there were any racist white people who read that tweet and were like, #### yeah, finally a household goods company that understands what we're going through!

 

[SaintsInDome2006]

With no context and all the hype about racially diverse emojis I can see how that tweet can be misconstrued.

When you say "no context," are you ignoring the part where the tweet came from A BLEACH COMPANY?

It's not like the tweet came from the KKK handle.

im saying if their original tweet just said "new household supplies emojis are alright but wheres the bleach" that would have been providing context. Without including household supplies in the tweet some people may first think about the racially diverse emojis they added because that has been what has been in the news all these months, not household supplies.

Well, clearly, anyone in their right mind would understand that an American consumer products company that sells Clorox, Glad, Kingsford, and other major products across the country would likely not only have a racist agenda, but a racial agenda so strong that their social media and marketing folks would communicate that racist agenda to the entire universe.

Makes sense. ✓

you realize its like interns posting these tweets for clorox and not the CEO himself, right?

You think? - I'm guessing the advertising department or even a firm put a lot of thought into this. If you look at the image it's pretty intricate with all the little emoji images in there. I think your other post was a good one about how they could have tweaked the message a little better, even if an ad message doesn't generate this kind of reaction the viewer should still easily get the message.

a firm couldve put alot of thought into a tweet and still made a mistake like the Home Depot one above.

Right, I agree. I'm just saying it wasn't some dumb staffer who fired off something unapproved, this was an advertising piece.

 

[Hang 10]

I wonder if there were any racist white people who read that tweet and were like, #### yeah, finally a household goods company that understands what we're going through!

Well the tweet was favorited and retweeted by Riley Cooper.

 

[[icon]]

Pathetic

 

[Cjw_55106]

The worst part of all if this is that companys regularly apologize when they've done nothing wrong these days.

 

[SaintsInDome2006]

http://abcnews.go.com/Business/home-depot-apologizes-racist-tweet/story?id=20831402

Yeah this stuff never happens

The outside agency that created the Tweet and The Home Depot associate who posted it have been terminated.

I'm guessing this was an internal "joke" piece that was was posted without approval. The Clorox piece was IMO an actual approved ad, and supposedly it's still up.

 

[Plorfu]

I wonder if there were any racist white people who read that tweet and were like, #### yeah, finally a household goods company that understands what we're going through!

Ajax never supported the struggle, ####### cowards!

 

[Ghost Rider]

The worst part of all if this is that companys regularly apologize when they've done nothing wrong these days.

They have to. When activists go nuts over the most trivial things, we've all seen how destructive they can be. It's best to protect your bottom line by just apologizing and hoping they find something else to flip out over for no reason.

 

[rockaction]

With no context and all the hype about racially diverse emojis

Huh?

I spend too much time here. I haven't even sniffed this, much less read anything about it. I can't tell if it's satire or not.

Good job, SJWs, for confusing the heck out of me.

 

[shadyridr]

With no context and all the hype about racially diverse emojis

Huh?

I spend too much time here. I haven't even sniffed this, much less read anything about it. I can't tell if it's satire or not.

Good job, SJWs, for confusing the heck out of me.

i heard them mention it on the morning news quite a few times in the last few months.

 

[rockaction]

With no context and all the hype about racially diverse emojis

Huh?

I spend too much time here. I haven't even sniffed this, much less read anything about it. I can't tell if it's satire or not.

Good job, SJWs, for confusing the heck out of me.

i heard them mention it on the morning news quite a few times in the last few months.

Thanks. I'm a little confused, but I'll look it up.

 

[psychobillies]

The Offended States of America. I feel sorry for anyone who has been pre conditioned to be outraged so easily. It must be a pretty miserable way to live.

 

[bostonfred]

The worst part of all if this is that companys regularly apologize when they've done nothing wrong these days.

that isn't even the fifth worst thing about this

 

[Hang 10]

#handsupdontbleach

 

[gianmarco]

How would Michael Jackson have responded to this?

 

[badmojo1006]

I don't get it. What was the offensive part?

Dude it's so obvious.

Found Him!

 

[The Kerminator]

Now imagine if Chlorox were black

 

[Ilov80s]

What you guys are missing is that release was a big deal for a lot of black people. It had been satirized and complained about for awhile that all those emoji faces were white. A lot of black people were very excited about the addition. This wasn't just some random update.

 

[PatsWillWin]

The worst part of all if this is that companys regularly apologize when they've done nothing wrong these days.

Seriously. I wish they would just Tweet out the truth. "There's nothing racist about that comment, and if you think so, you're a moron."

May not be the best business strategy, but #### it.

 

[PatsWillWin]

What you guys are missing is that release was a big deal for a lot of black people losers.

Sorry, black or white, if this is a "big deal" for anyone, you're a loser.

 

[Gianni Verscotchie]

I don't get it. What was the offensive part?

Dude it's so obvious.

Found Him!

Is that him, raping the white woman?

 

[Harris]

Now imagine if Chlorox were black

Rather, imagine if Clorox darkened your #######

 

[McGarnicle]

Still not as racist as Ivory soap

 

[rockaction]

Still not as racist as Ivory soap

Dear God. Good pull. Is this Ghost World?

 

[jonessed]

What you guys are missing is that release was a big deal for a lot of black people. It had been satirized and complained about for awhile that all those emoji faces were white. A lot of black people were very excited about the addition. This wasn't just some random update.

 

[Ilov80s]

Looking at Twitter, there's way more tweets about how people are too sensitive and just tweets passing the story a long than there are complaints about it being racist. There are some tweets making fun of the ad because the user is trying to be funny, not really offended. There are conversations from PR people/students about what went wrong, lessons learned, etc. I searched through the last 2 days and found <10 tweets that seemed to be people genuinely offended. This seems like a mostly made up news story where the news cycle feeds itself.