These guys went way too far no one disagrees. But, where does it end? Does someone find a post by a racist person, track them down IRL, and report the posts to Coca Cola and say, "look either you fire this guy for being a racist pig, or I will go to news agencies and tell them Coca Cola has racist people working for them!"
I would hate it if we started tracking down everyone on the internet IRL and holding them accountable for silly/stupid/racist/profane comments. I think that most people IRL would not have said those mean things about Schillings daughter.
my 2 cents