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DFS advertising (1 Viewer)
- Thread starter Quez
- Start date
MattFancy
Footballguy
It's probably going to be so much worse during the games this weekend. Every other commercial break will have at least one DraftKings or Fanduel commercial.
I remember reading last week that DratKings outspent all major companies for commercial air time. Really interested to see how long the DFS landscape sticks around.
I remember reading last week that DratKings outspent all major companies for commercial air time. Really interested to see how long the DFS landscape sticks around.
Duel Full ServiceDfs?
Never heard of draft kings until recently
It's basically the new hip way of saying "menage a trois".
ldguy:
MattFancy
Footballguy
RUSF18
Footballguy
ESPN at least intended to, but bailed due to potential reputation issues re: Disney.
James Daulton
Footballguy
Making money hand over fist. Americans love football, fantasy football, and gambling. Basically the only easy way to do all three legally.
Genius.
Genius.
Fat Nick
Footballguy
I'm sure they are...Think of the popularity of fantasy, then they found a way to monetize it.
I will say I'm getting annoyed by having to filter the articles I read about FF to weed out all the DFS stuff.
Personally, I don't expect I'll ever play. I play fantasy for the fun and camaraderie. The money is second. If I need instant gratification and the thrill of gambling, I'd much rather go to Vegas or something. To each their own.
Dan Lambskin
Footballguy
Chaos Commish
Footballguy
Daily Fantasy Sports.
It IS gambling; I don't care what congress says. It has filled the void left by online poker... and then some, perhaps.
I lost just short of 5k last NFL season, got red hot with NBA and went up almost 30k.
I'm not close to addicted or compulsive about it. As soon as NBA got real tough last Feb, I slowed way down. I probably won't play more than $20 this weekend because I want more information than we have from the off and pre-seasons. There's so much educated expert geek nerd advice available for nfl dfs players that the game is very difficult, the field level, luck an overwhelming factor, jmho.
It IS gambling; I don't care what congress says. It has filled the void left by online poker... and then some, perhaps.
I lost just short of 5k last NFL season, got red hot with NBA and went up almost 30k.
I'm not close to addicted or compulsive about it. As soon as NBA got real tough last Feb, I slowed way down. I probably won't play more than $20 this weekend because I want more information than we have from the off and pre-seasons. There's so much educated expert geek nerd advice available for nfl dfs players that the game is very difficult, the field level, luck an overwhelming factor, jmho.
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Insoxicated
They are spending a boatload of cash getting entrenched in the market right now with an eye on future revenues... think Uber vs Lyft, though with a slightly more level playing field.
Chaos Commish
Footballguy
Advertising, overlays, tons of give aways and related expenses, massive contrived overhead. It's a race to build customer bases with massive cash flow supporting the expenditures. Five years of big losses will come with great current and future tax advantages.
Quez
Footballguy
Aren't there other DFS services besides Draft Kings & FanDuel? I think I even saw a Yahoo DFS ad, but I'm not sure if it is Yahoo that runs it.
All the smaller companies are benefiting from the advertising by the big 2.
Chaos Commish
Footballguy
Dan Lambskin
Footballguy
Yeah Yahoo and CBS both into it now
Can't even go to my fantasy league page without a HEY DONT FORGET TO PLAY DFS popup or banner ad
Can't even go to my fantasy league page without a HEY DONT FORGET TO PLAY DFS popup or banner ad
Chaos Commish
Footballguy
belljr
Footballguy
I signed up last year with the free promo.
Dropped like 50 in. Doubled it.
Then blew it all playing the bigger games.
Won't go back most likely
AcerFC
Footballguy
yeah, Im not loving it. and the more I read that fbg ebook, seems like heavily shark infested waters. And to be honest, I dont care enough to do the work
Dan Lambskin
Footballguy
I think I donked away $250 last year...saw maybe $10 of my signup "bonus"
Likely won't play this year...maybe I'll throw in $20 and play one of the $1 GPP a week
I like the concept but I don't like paying 10% juice and playing against guys who are way more into it than me. Not going to pay for advice either, especially when everyone else is doing the same
I'm sure there are some sharks that will make a killing but it's not for me
I actually joined a league that will use DK as a free host and payout weekly and season long prizes but all funds will be fully paid out via league safe...much more fun as I still get the DFS fix without making Draft Kings and Scripters rich
Likely won't play this year...maybe I'll throw in $20 and play one of the $1 GPP a week
I like the concept but I don't like paying 10% juice and playing against guys who are way more into it than me. Not going to pay for advice either, especially when everyone else is doing the same
I'm sure there are some sharks that will make a killing but it's not for me
I actually joined a league that will use DK as a free host and payout weekly and season long prizes but all funds will be fully paid out via league safe...much more fun as I still get the DFS fix without making Draft Kings and Scripters rich
Yep. Seems fishy.
RUSF18
Footballguy
http://www.ispot.tv/free-reports/top-spenders-tv-ads
DraftKings spent more money on TV advertising than anyone last week, including AT&T, Ford, McDonald's, etc.
DraftKings spent more money on TV advertising than anyone last week, including AT&T, Ford, McDonald's, etc.
Officer Pete Malloy
Footballguy
GB not listening/watching ESPN.
Aerial Assault
Footballguy
Not into it. It strikes me as the latest dot-com craze (complete with ridiculous economics that don't make any sense) but is probably here to stay in some manner. However, I think its "hot" factor will wear off soon. And it looks to me like it's probably quasi-illegal in 10-15 states, just at a quick glance. (No moralizing intended, just an amused/bemused observation.)
I can dodge the ads; the only thing that annoys me is when the fantasy info/news services start tossing in DFS stuff into their updates. However, even this has not been as bad as I thought it would be.
I can dodge the ads; the only thing that annoys me is when the fantasy info/news services start tossing in DFS stuff into their updates. However, even this has not been as bad as I thought it would be.
Willie Neslon
Footballguy
The one guy has to get his hands out of his mouth. Might as well lick the bathroom door handle.
The business aspect of it might be bubble-ish. None of the sites are making money right now, and while they do expect to turn a profit someday, that day may be a long way off, and it might be impossible to ever be profitable with less than a 10% rake. (I don't understand why not, as 10% seems high to me, but that's the thinking from industry insiders.)Aerial Assault said:
As a hobby, though, it's not a fad. It's way more fun than season-long fantasy sports.
Disc Shark
Footballguy
Not for long, I predict. The degenerate gamblers will generate huge profits for the DFS operators and the media that run DFS advertising for a few years and then the government/casino interests will shut it down just like online poker. I can hardly listen to Sirius/XM Fantasy radio anymore because all the commercials are for DFS services and then the shows continue to shill for DFS non-stop. Tony Cincotta, who is on SIrius/XM fantasy in the early mornings, is the worst.James Daulton said:
fantasycurse42
Footballguy Jr.
Don't they have a 10% vig? So you have to win at a 61% clip to be profitable?
Feels like this is a house will always clean up business.
Feels like this is a house will always clean up business.
James Daulton
Footballguy
I find it really hard to believe that they're not making money. Their revenue is all cash and their cost can not be that high. Sure, they're spending a ton on advertising, but once they back down on that the cash will continue to roll in. Methinks some book cooking is going on.
Amused to Death
Footballguy
Just talking about this with a co-worker. My experience was early in the NFL season you could win some money. But after week 4 or 5 you're playing against the pros. I compared it with poker in a casino. You'll win a bit, but over the long haul you're not winning unless you're playing big. Pros running their algorithms playing 1000's of games a week for big money. After a couple of seasons, I choose to stick with my friendly FFL leagues.AcerFC said:
And yeah, the barrage of advertising (including the FBGs emails) is very annoying. TV and radio.
Aerial Assault
Footballguy
That's your opinion, not a fact. I personally find season-long fantasy sports much more fun and infinitely more interesting from a strategic perspective and several others.
Aerial Assault
Footballguy
Aerial Assault
Footballguy
You need to win at a 55.56% clip (two people each pay $5, the site pays out $9 and keeps $1 for itself).
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fantasycurse42
Footballguy Jr.
Ahhh, not as bad... I thought they just took a 10% vig on every dollar wagered.
I think this will be the peak year for these kinds of games regardless.
If you aren't in this year, you prob never will be. Furthermore the attrition rate has to be somewhere in the 10-30% range, maybe higher.
For the last several years (i.e., the industry's whole history), the number of players has tripled or quadrupled each year.
That means that, at any given time, the large majority of the people playing are brand new to the game.
I don't know what the attrition rate is. The large majority of players are losing players, but that's the same with sports betting, poker, etc., and people keep playing those games anyway.
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They're "making" a ton of money by getting capital contributions from investors.
The $95 billion in prizes doesn't equate to $9.5 billion in gross revenues because there are overlays (contests with negative rake) every week. Last year I think the big DraftKings tournament sometimes paid out $100,000+ more in prizes than it took in in entry fees.
It seems like it ought to be a profitable business model in the long run. But they're losing money on operations now. The money they have is from investments, not profits.
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fantasycurse42
Footballguy Jr.
This is understood and speaks to my point... The hockey stick eventually stops - For some it just slows down to typical growth. IMO, with the in your face marketing blasts this year, everyone knows them and what they do. If you aren't on board now, you prob never will be. With all the marketing and new players coming on this year, the attrition will be huge (on a numbers basis, IDK if the percentage basis increases/decreases, though if I had to bet, I'd say increases) and they'll need to spend 2-3x next year to recoup new players. Just my .02.
