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DFS advertising (4 Viewers)

Also, if sports betting became legal, these sites will take a huge hit. I would rather pay the vig than pay the vig and play against a pro.
Disagree.

I think this sites are betting sports wagering will become legal. And they already have an existing customer base that they can market legalized sports wagering to. This would be a windfall for these sites.

 
Yeah, if anything I think DFS could cut into the money that's spent gambling traditionally on sports. It already has a big leg up right now in that it's much more legit/easier to fund.

 
Also, if sports betting became legal, these sites will take a huge hit. I would rather pay the vig than pay the vig and play against a pro.
Disagree.

I think this sites are betting sports wagering will become legal. And they already have an existing customer base that they can market legalized sports wagering to. This would be a windfall for these sites.
This. Wouldn't be surprised if all the advertising they're doing is nothing more than to build a database of sports bettors and tread water financial until sports betting becomes legal.

 
Also, if sports betting became legal, these sites will take a huge hit. I would rather pay the vig than pay the vig and play against a pro.
Disagree.

I think this sites are betting sports wagering will become legal. And they already have an existing customer base that they can market legalized sports wagering to. This would be a windfall for these sites.
This. Wouldn't be surprised if all the advertising they're doing is nothing more than to build a database of sports bettors and tread water financial until sports betting becomes legal.
I still don't get the tread water idea. Where is all their money going? Their overhead (outside of advertising) cannot be that high.

 
Also, if sports betting became legal, these sites will take a huge hit. I would rather pay the vig than pay the vig and play against a pro.
Disagree.

I think this sites are betting sports wagering will become legal. And they already have an existing customer base that they can market legalized sports wagering to. This would be a windfall for these sites.
This. Wouldn't be surprised if all the advertising they're doing is nothing more than to build a database of sports bettors and tread water financial until sports betting becomes legal.
I still don't get the tread water idea. Where is all their money going? Their overhead (outside of advertising) cannot be that high.
I think it's mostly advertising. DK is boston-based and only has 120 employees or something. As of 2014 they weren't profitable, but their growth is going to kind of sell the company, as they'll be able to tout larger and larger top prizes. There's going to be a $1m top prize every NFL week, no?

 
Also, if sports betting became legal, these sites will take a huge hit. I would rather pay the vig than pay the vig and play against a pro.
Disagree.

I think this sites are betting sports wagering will become legal. And they already have an existing customer base that they can market legalized sports wagering to. This would be a windfall for these sites.
This. Wouldn't be surprised if all the advertising they're doing is nothing more than to build a database of sports bettors and tread water financial until sports betting becomes legal.
I still don't get the tread water idea. Where is all their money going? Their overhead (outside of advertising) cannot be that high.
The sheer amount of advertising is really it. I'd be curious to see the numbers but it's almost all spent on customer acquisiton.

They will sell these companies based on the number of users they get and could operate in the red for years and still have multi billion dollar offers come in enough to pay everyone off for a lifetime. They will sell...it's a matter of when and doing so at the right moment.

 
I think the sheer amount of advertising money that's being spent is what's going to make the NFL come around even more on legalized gambling.

 
Also, if sports betting became legal, these sites will take a huge hit. I would rather pay the vig than pay the vig and play against a pro.
Disagree.

I think this sites are betting sports wagering will become legal. And they already have an existing customer base that they can market legalized sports wagering to. This would be a windfall for these sites.
This. Wouldn't be surprised if all the advertising they're doing is nothing more than to build a database of sports bettors and tread water financial until sports betting becomes legal.
I've met both owners. This is not why they are doing it. We all knew there would be a time when it would explode and now is that time. Sports betting and DFS cross over, but not nearly to the degree you think they would. SB tried it and it failed.

 
I think the sheer amount of advertising money that's being spent is what's going to make the NFL come around even more on legalized gambling.
I've always assumed this is Las Vegas lobbying when the leagues scream "irreparable harm!!!!!!" anytime recently states like NJ try to enact legalized sports gambling.

Let's say I'm 100% wrong on the Vegas running scared angle for tourism and cash it brings. What then is the league's angle to vehemently squash sports wagering, while at the same time fully embrace DFS? I'm just trying to understand that, because it seems to me the leagues are really talking out of both sides of their mouths with the DFS embrace and not full sports market making.

 
Also, if sports betting became legal, these sites will take a huge hit. I would rather pay the vig than pay the vig and play against a pro.
Disagree.

I think this sites are betting sports wagering will become legal. And they already have an existing customer base that they can market legalized sports wagering to. This would be a windfall for these sites.
This. Wouldn't be surprised if all the advertising they're doing is nothing more than to build a database of sports bettors and tread water financial until sports betting becomes legal.
I've met both owners. This is not why they are doing it. We all knew there would be a time when it would explode and now is that time. Sports betting and DFS cross over, but not nearly to the degree you think they would. SB tried it and it failed.
Not sure but CNBC said DK was in discussions with bankers and a possible IPO. I agree that it is very possible to do well in betting sports and not do well in DFS. Of course there are similar elements and knowing fantasy really well helps when capping.

 
Also, if sports betting became legal, these sites will take a huge hit. I would rather pay the vig than pay the vig and play against a pro.
Disagree.

I think this sites are betting sports wagering will become legal. And they already have an existing customer base that they can market legalized sports wagering to. This would be a windfall for these sites.
This. Wouldn't be surprised if all the advertising they're doing is nothing more than to build a database of sports bettors and tread water financial until sports betting becomes legal.
I've met both owners. This is not why they are doing it. We all knew there would be a time when it would explode and now is that time. Sports betting and DFS cross over, but not nearly to the degree you think they would. SB tried it and it failed.
Not sure but CNBC said DK was in discussions with bankers and a possible IPO. I agree that it is very possible to do well in betting sports and not do well in DFS. Of course there are similar elements and knowing fantasy really well helps when capping.
Why do you indent your paragraphs?

 
Freaking Americans.

We have to go through hoops to drop a parlay bet...meanwhile in Europe betting sites are on a team's jersey as their sponsor.

 
Freaking Americans.

We have to go through hoops to drop a parlay bet...meanwhile in Europe betting sites are on a team's jersey as their sponsor.
It's amazing.

If you beamed in a few super intelligent extra-terrestrial aliens and tried to explain to them how the lottery is legal in the United States, and how gambling is legal only in one city in the country, and even table games are banned entirely from certain states, they'd look at your "laws" like you were the dumbest group of people on the planet.

 
I think the sheer amount of advertising money that's being spent is what's going to make the NFL come around even more on legalized gambling.
I've always assumed this is Las Vegas lobbying when the leagues scream "irreparable harm!!!!!!" anytime recently states like NJ try to enact legalized sports gambling.

Let's say I'm 100% wrong on the Vegas running scared angle for tourism and cash it brings. What then is the league's angle to vehemently squash sports wagering, while at the same time fully embrace DFS? I'm just trying to understand that, because it seems to me the leagues are really talking out of both sides of their mouths with the DFS embrace and not full sports market making.
The NBA is in support of full sports market. NFL is starting to come around on it. No time to find the links right now, but they're out there

 
snellman said:
Freaking Americans.

We have to go through hoops to drop a parlay bet...meanwhile in Europe betting sites are on a team's jersey as their sponsor.
It's amazing.

If you beamed in a few super intelligent extra-terrestrial aliens and tried to explain to them how the lottery is legal in the United States, and how gambling is legal only in one city in the country, and even table games are banned entirely from certain states, they'd look at your "laws" like you were the dumbest group of people on the planet.
Lottery is legal because it helps the government. ETA: don't want to make betting legal because of addictions, but we will sure let them be addicted to the lottery.
 
snellman said:
Freaking Americans.

We have to go through hoops to drop a parlay bet...meanwhile in Europe betting sites are on a team's jersey as their sponsor.
It's amazing.

If you beamed in a few super intelligent extra-terrestrial aliens and tried to explain to them how the lottery is legal in the United States, and how gambling is legal only in one city in the country, and even table games are banned entirely from certain states, they'd look at your "laws" like you were the dumbest group of people on the planet.
Lottery is legal because it helps the government. ETA: don't want to make betting legal because of addictions, but we will sure let them be addicted to the lottery.
Exactly my point. :thumbup: Perhaps, the most impossible thing to win at is legal. Stupidity.

 
Sure, but let's be realists here. The reason why X is legal and Y, which bears a close resemblance to X is not, usually comes down to whose lobbyists got what killed.

 
Also, if sports betting became legal, these sites will take a huge hit. I would rather pay the vig than pay the vig and play against a pro.
Disagree.

I think this sites are betting sports wagering will become legal. And they already have an existing customer base that they can market legalized sports wagering to. This would be a windfall for these sites.
This. Wouldn't be surprised if all the advertising they're doing is nothing more than to build a database of sports bettors and tread water financial until sports betting becomes legal.
I've met both owners. This is not why they are doing it. We all knew there would be a time when it would explode and now is that time. Sports betting and DFS cross over, but not nearly to the degree you think they would. SB tried it and it failed.
Not sure but CNBC said DK was in discussions with bankers and a possible IPO. I agree that it is very possible to do well in betting sports and not do well in DFS. Of course there are similar elements and knowing fantasy really well helps when capping.
They would get torn up by the SEC. Fantex got put through the ringer, and with the billions that are going in and out of sites like DraftKings, I see no advantage of having them under the SEC microscope.

 
just choose your sport, develop a statistically rigorous model for projecting player performance, create a lineup optimizer with various constraints to maximize risk-adjusted returns, write a script to choose the maximum allowable number of games, insert the players right into your lineup, and COLLECT YOUR CASH!

 
While I agree that having a captured market for legalized gambling is HUGE I still think it will put a dent in their revenues. Especially once more information comes out about winning %.

 
just choose your sport, develop a statistically rigorous model for projecting player performance, create a lineup optimizer with various constraints to maximize risk-adjusted returns, write a script to choose the maximum allowable number of games, insert the players right into your lineup, and COLLECT YOUR CASH!
sounds exciting!
 
Does wearing headphones/earbuds make you better? It seems like all the guys winning big have on headphones. This must be like wearing sunglasses while playing poker or something.

 
Does wearing headphones/earbuds make you better? It seems like all the guys winning big have on headphones. This must be like wearing sunglasses while playing poker or something.
Their parents don't want to be disturbed.

 
In the $10 million DraftKings contest, 6 of the top 10 are single entry. If you are playing the big tournaments there is still a lot of luck involved but your edge will come down to your football knowledge and acumen and no spreadsheet or data science can really give you that. The big tournaments are basically a lottery with 10% vig for sure... FBG has great strategy articles but the #1 guy right now did no stacking at all just ran really hot with all his picks. Forte 5.3% owned, Keenan Allen 2.1% Eifert 3.9% Mariota 1%

If you are an FBG subscriber and understand the basics acumen of how to manage a gambling bankroll there's still plenty of money to be made in NFL DFS. The adverts are there to bring in the monies for us to win. YMMV

 
In the $10 million DraftKings contest, 6 of the top 10 are single entry. If you are playing the big tournaments there is still a lot of luck involved but your edge will come down to your football knowledge and acumen and no spreadsheet or data science can really give you that. The big tournaments are basically a lottery with 10% vig for sure... FBG has great strategy articles but the #1 guy right now did no stacking at all just ran really hot with all his picks. Forte 5.3% owned, Keenan Allen 2.1% Eifert 3.9% Mariota 1%

If you are an FBG subscriber and understand the basics acumen of how to manage a gambling bankroll there's still plenty of money to be made in NFL DFS. The adverts are there to bring in the monies for us to win. YMMV
So this is an important enough topic for you to use up your 227th post in almost 10 years?

What other topics have you weighed in on?

 
nirad3 said:
Also, if sports betting became legal, these sites will take a huge hit. I would rather pay the vig than pay the vig and play against a pro.
Disagree.

I think this sites are betting sports wagering will become legal. And they already have an existing customer base that they can market legalized sports wagering to. This would be a windfall for these sites.
This. Wouldn't be surprised if all the advertising they're doing is nothing more than to build a database of sports bettors and tread water financial until sports betting becomes legal.
I've met both owners. This is not why they are doing it. We all knew there would be a time when it would explode and now is that time. Sports betting and DFS cross over, but not nearly to the degree you think they would. SB tried it and it failed.
Not sure but CNBC said DK was in discussions with bankers and a possible IPO. I agree that it is very possible to do well in betting sports and not do well in DFS. Of course there are similar elements and knowing fantasy really well helps when capping.
They would get torn up by the SEC. Fantex got put through the ringer, and with the billions that are going in and out of sites like DraftKings, I see no advantage of having them under the SEC microscope.
Good point. Accounting for these sites is beyond nightmare status.

 
Specific question about advertising...I know every podcast/radio show has their own unique promo code that they are pushing to get referrals from these guys. But just on watching MNF now, the last two DK commercials here had codes of TURF and TICKET. Are unrelated companies buying these ads on behalf of DK, trying to reap the benefits of exposure to a larger audience, or are they as a company just promoting different codes for whatever reason?

 
Specific question about advertising...I know every podcast/radio show has their own unique promo code that they are pushing to get referrals from these guys. But just on watching MNF now, the last two DK commercials here had codes of TURF and TICKET. Are unrelated companies buying these ads on behalf of DK, trying to reap the benefits of exposure to a larger audience, or are they as a company just promoting different codes for whatever reason?
I suspect that DK just knows that people are more likely to sign up if they think they have a special code.

 
I have a masters degree in predictive analytics. If people in this field are dedicating to this full-time and are allowed to have bots, you should stay far away (unless you are just doing it for entertainment). Sure you can get some wins, but long run you will lose.
It's very easy to play with a positive expectation and make a small amount of money. (Only play in freerolls that offer real-money prizes. A mathematically proven +EV, can't-lose strategy.)

It's very difficult to average a yearly income from DFS sufficient to support yourself. (Although I personally know a number of people who do.) To make, say, $50,000 a year on average, you have to enter a lot of contests and bet a lot of money. That necessarily means entering a lot of contests at FanDuel and DraftKings, because that's where most of the action is. And that makes winning difficult because (a) all the other people trying to make a living at DFS are also playing there, and (b) overlays are difficult to find there.

But in between those two extremes, there is a lot of room.

I really don't think it's all that difficult for a small-time hobbyist to come out ahead. There's a lot of good information in the Cracking FanDuel and Cracking DraftKings books, but the most important advice for someone trying to earn a few hundred bucks a year playing DFS as a hobby isn't in there. The most important advice for that person, IMO, is to chase deposit bonuses and (especially) overlays at the smaller sites. There are a lot of overlays at the smaller sites, at least for now. If the average person plays only overlays, he will have a positive expectation. And it's not that hard to be above average at the smaller sites because many of the pros don't play there. There's not enough money at, say, FantasyScore to make it worth their time. When you're trying to enter $30,000 worth of contests in a given week, why go to a smaller site where, even if you enter every contest available, that's only like $1,000 or whatever? It takes just as much effort to generate a good set of FantasyScore lineups as it does to generate a good set of FanDuel lineups, but you can't wager very much on your FantasyScore lineups. (Some pros do enter every contest at every site, but I know some who stick mainly to FD and DK and just a few others like FantasyAces.) Not only are there fewer pros at the smaller sites, but the non-pros tend to enter weaker lineup there than at FD and DK because it's harder to find good publicly available lineup-optimization tools and stuff for them.

All of that may change within the next few years, but right now I'd compare DFS 2015 to Online Poker 2004 or so. It's just not that hard to beat the small-stakes games (especially at the smaller sites).

 
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Also, if sports betting became legal, these sites will take a huge hit. I would rather pay the vig than pay the vig and play against a pro.
Disagree.

I think this sites are betting sports wagering will become legal. And they already have an existing customer base that they can market legalized sports wagering to. This would be a windfall for these sites.
This. Wouldn't be surprised if all the advertising they're doing is nothing more than to build a database of sports bettors and tread water financial until sports betting becomes legal.
I still don't get the tread water idea. Where is all their money going? Their overhead (outside of advertising) cannot be that high.
The sheer amount of advertising is really it. I'd be curious to see the numbers but it's almost all spent on customer acquisiton.They will sell these companies based on the number of users they get and could operate in the red for years and still have multi billion dollar offers come in enough to pay everyone off for a lifetime. They will sell...it's a matter of when and doing so at the right moment.
The number of users is obviously most important, but any potential buyer will see the acquisition cost against the churn. My gut says in the future this will get them a lower multiplier.

If they want to sell, they should do so now. The cost to acquire new customers and defend market share will only increase - They're struggling to earn now, it will only get more difficult.

 
In case anybody stumbles into this thread and was not aware, there is a DFS forum here at footballguys now. I just discovered it tonight, I thought the comments about take it to the DFS forum were just people being snarky.

The staff here have put out some quality info between subscriber content, podcasts, the DFS forum, and the ebooks.

 
Specific question about advertising...I know every podcast/radio show has their own unique promo code that they are pushing to get referrals from these guys. But just on watching MNF now, the last two DK commercials here had codes of TURF and TICKET. Are unrelated companies buying these ads on behalf of DK, trying to reap the benefits of exposure to a larger audience, or are they as a company just promoting different codes for whatever reason?
I suspect that DK just knows that people are more likely to sign up if they think they have a special code.
Also, they can track how effective certain advertising time slots are

 
I also think the referral codes are to track advertising effectiveness.(time, medium,station/channel)

Does Fanduel have beginner contests? Came up empty searching on beginner or rookie. I have my $2 "windfall" from the free new player (50/50) contest to play.

Also, is there any reason to pick the slate including vs excluding the Thurs game?

 
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Looks like all that advertising got Congress attention



Representative Frank Pallone cited FanDuel and DraftKings as particularly prominent daily fantasy sites. “Anyone who watched a game this weekend was inundated by commercials for fantasy sports websites, and it’s only the first week of the NFL season,” he said in a statement Monday. “These sites are enormously popular, arguably central to the fans’ experience, and professional leagues are seeing the enormous profits as a result. Despite how mainstream these sites have become, though, the legal landscape governing these activities remains murky and should be reviewed.”

Read more at: http://www.nationalreview.com/article/424007/house-democrat-investigate-fantasy-football-sites
Why cant the government just leave us alone.
 
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I have a masters degree in predictive analytics. If people in this field are dedicating to this full-time and are allowed to have bots, you should stay far away (unless you are just doing it for entertainment). Sure you can get some wins, but long run you will lose.
It's very easy to play with a positive expectation and make a small amount of money. (Only play in freerolls that offer real-money prizes. A mathematically proven +EV, can't-lose strategy.)

It's very difficult to average a yearly income from DFS sufficient to support yourself. (Although I personally know a number of people who do.) To make, say, $50,000 a year on average, you have to enter a lot of contests and bet a lot of money. That necessarily means entering a lot of contests at FanDuel and DraftKings, because that's where most of the action is. And that makes winning difficult because (a) all the other people trying to make a living at DFS are also playing there, and (b) overlays are difficult to find there.

But in between those two extremes, there is a lot of room.

I really don't think it's all that difficult for a small-time hobbyist to come out ahead. There's a lot of good information in the Cracking FanDuel and Cracking DraftKings books, but the most important advice for someone trying to earn a few hundred bucks a year playing DFS as a hobby isn't in there. The most important advice for that person, IMO, is to chase deposit bonuses and (especially) overlays at the smaller sites. There are a lot of overlays at the smaller sites, at least for now. If the average person plays only overlays, he will have a positive expectation. And it's not that hard to be above average at the smaller sites because many of the pros don't play there. There's not enough money at, say, FantasyScore to make it worth their time. When you're trying to enter $30,000 worth of contests in a given week, why go to a smaller site where, even if you enter every contest available, that's only like $1,000 or whatever? It takes just as much effort to generate a good set of FantasyScore lineups as it does to generate a good set of FanDuel lineups, but you can't wager very much on your FantasyScore lineups. (Some pros do enter every contest at every site, but I know some who stick mainly to FD and DK and just a few others like FantasyAces.) Not only are there fewer pros at the smaller sites, but the non-pros tend to enter weaker lineup there than at FD and DK because it's harder to find good publicly available lineup-optimization tools and stuff for them.

All of that may change within the next few years, but right now I'd compare DFS 2015 to Online Poker 2004 or so. It's just not that hard to beat the small-stakes games (especially at the smaller sites).
The deposit bonuses clear at a horrific rate. They're nice to help reduce the "rake" but thats about it. A few years ago the sites would put the bonus cash right in the account to play with, that's a bonus. The bonus structure today is terrible.

 
I also think the referral codes are to track advertising effectiveness.(time, medium,station/channel)

Does Fanduel have beginner contests? Came up empty searching on beginner or rookie. I have my $2 "windfall" from the free new player (50/50) contest to play.

Also, is there any reason to pick the slate including vs excluding the Thurs game?
I would suggest reading the FBG cracking fanduel guide and the DFS forum here but

the general consensus is to fade the Thursday game due to lower offensive stats versus Sunday and Monday games. All up to you though. Personally, I love KC's defense this Thursday against old man Manning and his horrible oline.

 
the general consensus is to fade the Thursday game due to lower offensive stats versus Sunday and Monday games. All up to you though. Personally, I love KC's defense this Thursday against old man Manning and his horrible oline.
Appreciate the reply.. What I was wondering is, if I am not using any Thurs. players, is there any strategic reason to still use the Thurs. slate that allows others to use them vs the Sunday slate. Intuitively, it feels like i is better to have more players i the pool so there is less overlap in line ups, but I have no idea if that has merit.

 
the general consensus is to fade the Thursday game due to lower offensive stats versus Sunday and Monday games. All up to you though. Personally, I love KC's defense this Thursday against old man Manning and his horrible oline.
Appreciate the reply.. What I was wondering is, if I am not using any Thurs. players, is there any strategic reason to still use the Thurs. slate that allows others to use them vs the Sunday slate. Intuitively, it feels like i is better to have more players i the pool so there is less overlap in line ups, but I have no idea if that has merit.
I say yes....for the most part. You'll have people who want action and will load up their teams mostly players from the two Thursday teams. This obviously benefits you because you are being more selective with picking your players and don't feel the need to reach for Thursday players.

The other thing to be cautious of if entering a Thursday contest is not picking players who have a chance of not playing due to injury or something else. Once that Thursday game starts, you are locked in in fanduel and can't change any Sunday or Monday players you selected.

 
Thx, e. I took your advice and also posted in DFS, though I am on a totally different level than the rest.And thanks, esp. for the heads up that all lock on Thursday. I thought I read that I'd have until Sunday 1pm for remaining players.

If anyone wants to try the Fanduel new player contest, I think this link still works. (Since I played last week, it just takes me to main page.)

https://www.fanduel.com/facebook-coupon?p=FB35

 
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