If people would actually take the time to read something like Fantasy Football Index, you'd see that it's a quality magazine for both football fans and fantasy football enthusiasts. Sure, relying on their predictions or projections is pointless considering it comes out 2-3 months prior to most drafts and some of the features are a waste (Sleepers/Busts which featured one of each for every team was pointless because they reach for inclusions--since modified for '08; mock drafts which is done two months before they go to press and has even less useful info).
But the magazine is great for a number of reasons:
-Great rookie analysis - If you're not a big fan of college football or only follow major teams and conferences, FF Index does a fantastic job of detailing each of the rookie's strengths and weaknesses, where each falls on the depth chart, and their chances for success.
-Previous year's stats - Such a simple thing, but only FF Index gets it right. The mag features capsules for every team and the key stats for almost every important player. This allows you see which games certain players excelled in, where they struggled, and if their season stats were inflated by strong Week 17 performances which don't matter to most fantasy leagues. Other magazines may provide full stats from the previous year or maybe the playoffs; but nobody gives you the game-by-game breakdown and individual player stats like FF Index.
-Stats that NOBODY else has - Any web site, magazine, or stats geek can tell you that Tom Brady had a record 50 TDs, that Adrian Peterson broke the single game rushing record, or that Kurt Warner played as if it was 1999 all over again. But FF Index gives you important stats you won't see anywhere else. I'm not going to pull my issue out now for examples, but it's usually along the lines of "Player A has the most rushing yards other than only Players B, C, and D", "Player G was sacked fewer times than anyone else besides Players H & J", and "no other player had as many TDs than Player X in dome games vs. divisional opponents." These are all stats that if you read them and take them in can actually help you make the determination when creating your personal cheat sheets between two closely-skilled players.
-Research tools for every aspect of the game - Again, it's not hard to get lists of the best QBs and RBs. But the Index digs deeper than anyone to give equal attention to kickers, offensive lines, defensive players as well as different draft forms like auction, IDP, and keeper. It's great to have this data at your finger tips when conducting research or for quick reference on draft day.
I think a quality magazine like this has a stigma of being a "rookie draft day tool" since so many fantasy owners who don't do research come equipped with it on draft day and they rely on the outdated cheat sheets. I also think it's an elitist thing for hardcore fantasy football owners who feel that only true owners do their research from scratch without such tools and that you're not in their league (no pun intended) if you buy those things. It's a quality read on the crapper, at the gym, or for recreational reading. But it's got great info and dare I say, it knows more about fantasy football, the NFL, and college football than 99% of message board posters, bloggers, fantasy site owners, and NFL philes. Look beyond the outdated stats and hokey cover stories and you'll realize there's actual good information you can use no matter what level of fantasy geekdom you're at.