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Dunkin' Donuts & Apple Fritters (1 Viewer)

Anarchy99

Footballguy
We all have our vices, preferences, and peccadillos. I happen to like apple fritters from Dunkin' Donuts. Worth a try if you haven't had one, but they are not available at all locations. What I don't get is the brain trust behind the following.

At the DD down the street, they actually carry apple fritters. They make them pretty regularly. However . . .

1) They are not on the menu and there are no signs or pictures of them anywhere inside the building.

2) I have not seen any commercials, promos, ads, or mention of them in their marketing spots or advertising.

3) They are not put out on display.

4) The employees don't know they carry them.

5) The employees don't even know what they are.

6) The employees don't even know where they keep them.

7) Apparently there is no key on the register to ring them up.

When I go in, I go through the same song and dance each time. They don't know what an apple fritter is. They don't carry them. I must be confused, as they've never made apple fritters. Then lo and behold a manger overhears the conversation and goes and gets me one from the back somewhere.

The kicker in all of this is that the manager says they may stop carrying them because they are not big sellers and at the end of the day they throw most of them away. Brilliant!

 
So, the employees who make the stuff don't know what they are? They make them, but don't sell them because no one knows and you are somehow shocked that they throw most of them away at the end of the day? :unsure:

 
So, the employees who make the stuff don't know what they are? They make them, but don't sell them because no one knows and you are somehow shocked that they throw most of them away at the end of the day? :unsure:
I am not shocked at all that they throw them away. I am shocked that they openly wonder why they don't sell any when neither employees nor customers know they even exist. Clearly the people that make them are not the ones manning the register or the drive thru.

 
It is listed on their website as an item under "Other Bakery". Plain croissant is also in that category.

I have never looked for a fritter there before and I go to DD all the time.

 
I am an apple fritter fan, but when I go to DD I don't order the fritter. I just don't like them compared to other doughnut places. If I go for doughnuts, I go elsewhere, but if I need coffee I go to DD and get a bavarian creme or boston creme.

 
Dumb article, even though there are strains of truth.

1. Many locations do their own baking. I know in some cases there is a "mothership" store which serves a couple others, I believe it's the same franchisee.

2. Especially in an ever health conscious market, you aren't going to conquer the world making only donuts. Especially when they aren't great donuts to begin with. To create an all day revenue stream to complement their donuts and coffee business is, in this case, the smart thing to do.

 

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