Thought of our friend @randall146 on this one.
https://www.upworthy.com/dutch-bros-coffee-hopes-to-raise-1-5-million-for-als-research-on-drink-one-for-dane-day
On 5/10, Dutch Brothers will donate all coffee sales to ALS research.
https://www.upworthy.com/dutch-bros-coffee-hopes-to-raise-1-5-million-for-als-research-on-drink-one-for-dane-day
On 5/10, Dutch Brothers will donate all coffee sales to ALS research.
Boersma created Drink One for Dane Day at Dutch Bros. to honor his dad and raise money for ALS research.
Boersma describes his dad as "an incredible man" and his personal hero. "He was like a social glue that brought a variety of people together," says Boersma. "He had so many friends and loved so many people." He was known to many by his nickname, The Wiseman.
After what his family went through with Dane's journey, Boersma wanted to do something to educate people about ALS. "Nobody really knew what it was," he says, "so we wanted to not just honor him, but bring awareness to this disease. Shed some light on what it is, bring it to people’s attention."
"Also," Boersma adds, "we wanted to remind those people that cared about him so much that life is happening and we should celebrate that."
And so Drink One for Dane Day was born. On May 10th, Dutch Bros. Coffee will dedicate all of their coffee sales to ALS research—and to the man who never let his debilitating disease get in the way of his love for a good cup of coffee.