Hi Folks,
Wanted to give you an update and let you know exactly where we are on the Footballguys Interactive Magazine. It's changed significantly since we first started talking about it. Here's the scoop.
First thing. And it's a big one. You'll notice the name is not the Footballguys Interactive iPad Magazine any longer. That's not a coincidence.
We've made the decision to release this content as a web subscription sold by Footballguys instead of the iTunes Store. It'll be similar to the Footballguys Insider Subscription. It's still $4.99. But the difference is that we redesigned it so that it will look great not just on the iPad (it does) and not just Android tablets (it does), but also on laptop and desktop computers. We say it's not meant for smart phones but I have to say that much of it looks good on my Android phone (although if you complain about it not looking good on your phone, the answer is it's not meant for smart phones).
Bottom line is we've decided to make the Footballguys Magazine available to a much bigger group of people than just the folks that own iPads as we'd originally intended. And to make sure we didn't water down the iPad user experience that does have the cool swipeable technology stuff the iPad offers, there are actually two versions of the subscription. One that is optimized for the iPad. The other that is for Android tablets, and desktop / laptop computers.
I'd be lying if I said we came to this decision all on our own. The reality is that the Apple / iTunes store had a good bit to do with it. Apple didn't like some of the things we had in the app that made it easy for us to have multiple versions of this. They rejected our initial app and gave us a pretty severe list of changes we had to make in order to comply with their system. We made the decision to go a different direction and offer it as a web subscription.
The downside is that we won't be in the iTunes store. That's a pretty big thing as if something sells well in the iTunes store, it can see really nice exposure. And everyone we've demoed this to has been blown away so I feel good that it would have sold well there. But the reality is we decided not to play within the Apple framework and instead open the app up to everyone.
Second thing. For 2012, we've decided to make the Footballguys Interactive Magazine part of the Footballguys Insider Subscription If you purchase the Insider for this year, you'll receive access to the Interactive Magazine free of charge. Note that this is for 2012 only. For the guys that purchase a multi year subscription, 2012 is the only year we're promising the Magazine will be included. That may change, but for right now, that's where we are.
Third thing. For people that buy the Magazine only, they can upgrade to the full Insider Subscription at a later date and receive credit of $4.99 towards the price of a Footballguys Insider subscription. We know that when the subscriber wall goes up next week and much of the Footballguys content becomes for Insider subscribers only, there are still lots of people that want to see at least some of the content. The Magazine won't have nearly as much content or as much detail as the Insider subscription. We want the people that purchase the Insider to have an advantage over the Magazine and they will by having full access to everything. Plus features like the Draft Dominator that is only available on the Insider. But it will be a way for people to try some of the pay content out and then hopefully like what they see enough to upgrade to the full Insider. Remember that the Magazine content only runs through the preseason.
So that's where we are. Doug and Keith and David are putting the final touches on getting it ready for sale. Hopefully it'll be ready for download tonight. You know how tech things go though so it's still possible it might be tomorrow. We're shooting for tonight though.
Thanks for your patience. And I hope you guys like the changes we made making it available on laptops and desktops as well as iPad and Android tablets. I think you're going to like this a lot.
And thanks to all the FBG Staffers that have been killing themselves on this. Very proud of our guys here.
J
Wanted to give you an update and let you know exactly where we are on the Footballguys Interactive Magazine. It's changed significantly since we first started talking about it. Here's the scoop.
First thing. And it's a big one. You'll notice the name is not the Footballguys Interactive iPad Magazine any longer. That's not a coincidence.
We've made the decision to release this content as a web subscription sold by Footballguys instead of the iTunes Store. It'll be similar to the Footballguys Insider Subscription. It's still $4.99. But the difference is that we redesigned it so that it will look great not just on the iPad (it does) and not just Android tablets (it does), but also on laptop and desktop computers. We say it's not meant for smart phones but I have to say that much of it looks good on my Android phone (although if you complain about it not looking good on your phone, the answer is it's not meant for smart phones).
Bottom line is we've decided to make the Footballguys Magazine available to a much bigger group of people than just the folks that own iPads as we'd originally intended. And to make sure we didn't water down the iPad user experience that does have the cool swipeable technology stuff the iPad offers, there are actually two versions of the subscription. One that is optimized for the iPad. The other that is for Android tablets, and desktop / laptop computers.
I'd be lying if I said we came to this decision all on our own. The reality is that the Apple / iTunes store had a good bit to do with it. Apple didn't like some of the things we had in the app that made it easy for us to have multiple versions of this. They rejected our initial app and gave us a pretty severe list of changes we had to make in order to comply with their system. We made the decision to go a different direction and offer it as a web subscription.
The downside is that we won't be in the iTunes store. That's a pretty big thing as if something sells well in the iTunes store, it can see really nice exposure. And everyone we've demoed this to has been blown away so I feel good that it would have sold well there. But the reality is we decided not to play within the Apple framework and instead open the app up to everyone.
Second thing. For 2012, we've decided to make the Footballguys Interactive Magazine part of the Footballguys Insider Subscription If you purchase the Insider for this year, you'll receive access to the Interactive Magazine free of charge. Note that this is for 2012 only. For the guys that purchase a multi year subscription, 2012 is the only year we're promising the Magazine will be included. That may change, but for right now, that's where we are.
Third thing. For people that buy the Magazine only, they can upgrade to the full Insider Subscription at a later date and receive credit of $4.99 towards the price of a Footballguys Insider subscription. We know that when the subscriber wall goes up next week and much of the Footballguys content becomes for Insider subscribers only, there are still lots of people that want to see at least some of the content. The Magazine won't have nearly as much content or as much detail as the Insider subscription. We want the people that purchase the Insider to have an advantage over the Magazine and they will by having full access to everything. Plus features like the Draft Dominator that is only available on the Insider. But it will be a way for people to try some of the pay content out and then hopefully like what they see enough to upgrade to the full Insider. Remember that the Magazine content only runs through the preseason.
So that's where we are. Doug and Keith and David are putting the final touches on getting it ready for sale. Hopefully it'll be ready for download tonight. You know how tech things go though so it's still possible it might be tomorrow. We're shooting for tonight though.
Thanks for your patience. And I hope you guys like the changes we made making it available on laptops and desktops as well as iPad and Android tablets. I think you're going to like this a lot.
And thanks to all the FBG Staffers that have been killing themselves on this. Very proud of our guys here.
J
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