Freeze-dried, powdered alcohol has been approved by federal regulators, meaning the controversial novelty — once called “
the Kool-Aid of teen binge drinking” — could hit liquor-store shelves across the country by the summer.
The product, dubbed Palcohol, was given the go-ahead on Tuesday by the Alcohol and Tobacco Tax and Trade Bureau almost a year after it backtracked on its previous authorization, saying the label approvals had been issued in error.
Bureau spokesman Tom Hogue told the
Associated Press on Wednesday that all issues had been resolved, giving a small Arizona-based company the green light to roll out four ready-made beverages: cosmopolitans, margaritas, a vodka and a rum. The company said a lemon drop drink should be “approved shortly.”
The company, Lipsmark, will sell the booze in foil pouches that double as the glass. Consumers need only to pour in 5 ounces of water, zip up the bag and shake until the powder dissolves. But the company’s creation has kicked up a controversy in several states where some lawmakers argue the product’s inevitable dangers aren’t worth the risk.