I can't tell if people are just too dumb to get this or if they are ignoring it to better make their anti-cable point, but the ESPN networks show ALL sports. Let me repeat that for those with a reading comprehension issue. The ESPN networks show ALL sports. Networks that just show one sport or one region, like say NBATV, Speed, Fox Sports Pacific, etc, are niche channels that should be in tiers. If there was a new MLBTV channel showing only Major League Baseball, it should be in the tier. When the new Big Ten channel debuts, it should be in the tier. Now, I'm not arguing that all those channels shouldn't be available ala carte. They should. But in today's cable channel environment, they should be in a sports tier. If CNN/SI tries to come back with another all sport channel to challenge ESPN like they did several years ago, it should be on basic cable. Understand?
Construx is on the money here. Despite what the NFL may want, you can not compare ESPN with NFLN. ESPN was one of the first cable channels ever and has been around for @ 25 years. They have highlights and coverage of all sports. They belong in the basic tier, because they were around before there was an "extended basic" tier.NFLN covers football. YEAH - I LOVE FOOTBALL! As much as all of you do. I love football more than any other sport by a wide margin. However, Pro football is only on 4 months of the year - 5 if you count preseason and 6 if you count playoffs. What wil they show for the other 6-8 months? Some draft coverage, but otherwise it will be mostly useless fluff. I can see why the big cable companies would not want to overpay for a channel that only has something to watch for 33% of the broadcast year. I can see how the NFL does not look at it this way, but to the consumer - that is the way it is.
But, for that 33% of the year, and even during the off season, it's a popular channel where available. None of the other channels that you're companing it to come close to the popularity of the NFL network, or the ratings an NFL game brings. That's the other side of the coin. Maybe you don't care about the 'fluff' during the off season, but obviously other people do, because even during the off season, it's a ppopular cable channel. People who have it want to watch it. The WSJ article I posted earlier shoed 7.8% of sets with the NFL channel available tuned to the Thursday games. With all the other options available, on a Thursday night, nearly 8% on average chose to watch these crappy games. Imagine if they were good games? Imagine if Thursday football were an institution in place for years? The NFLs point is that during peak periods, their channel is as popular, in fact ore popular, than nost other channels out there, and hence they should be paid accordingly, and have access to they eyes that the most popular channels do. During off peak times, it competes favorably with the most popular channels. The statistical data backs them up. Opinions aside, the stastical data tells the story. There is nobody who wants every channel they get in the basic tier. Everybody subscribing to cable is subsidizing somebody elses interest. Becusase football fans will generate a 7.8% peak rating on a new channel, cable operators want it in a premium package, because it increases profits. That's what it comes down to. Blame the NFL for profiteering, but that's the bottom line. The cable companies want to profiteer as well. The NFL wants fair value for their product, and is asking for similar value of similarly rated channels. It's not like they pulled the number out of the air, and said, "this is what we want". They did their homework, ran with the channel to see where the ratings were, and then went for the contracts. Frankly, I admire the way they've went about it. They could have acquiesed, and merely sold to a channel already in wide distribution and taken diluted value. They didn't. They stuck with their initial plan. You can knock them and say they're asking you for more money to see what you used to see for free. Patently false. They're holding out to see that you don't have to pay more to see what you've always see for what you pay for in basic cable packages. They're going to show games on Thursday. They're expanding their business. It's what businesses do. They expand. You go into business, and invest, to make more money. You don't invest to idle your money. You invest the 3/4 billion to own a franchise to turn it into more. This is not just a mom and pop business, this is the biggest of all sports businesses.Your analogy to ESPN is interesting. Based on your premise, when ESPN came out, it should have been in the premium tier, which at the time was limited to HBO, when HBO came on at 5:00 in the evening. There was niche programming only. I'll say it. ESPN sucked when it started, but I still watched, because it was better than most other. It didn't all suck, but by and large, it sucked as a channel. Rodeo is the big thing I remember in the early days, and sports talk. I wasn't a rodeo fan, but I watched a lot of rodeo in my days of about 9-12, when ESPN first came out, because it was on ESPN, a lot. No major league sports. Its ratings were in the tank. It was the epitome of niche programming. Heck, 90% of the channels on now are niche channels. Should they all be in various premium tiers? I'm supporting the cable providers long standing argument against a la carte subscribership. They argue against it, because lesser watched programming would not survive. They package the lesser watched channels with the popular ones, to subsidize the ones that nobody wants, su support diversity. But, when a channel that people really want comes along, llike the NFLN comes along, they want to really put it up there, because they know they can make more money. Their argument for diversification through subsidy goes away. They want it both ways. That's what I'm opposed to. They want the cake and to eat it as well. I guess my understanding of the deceitfulness of the cable industry as a whole, and not looking at this one issue gives me a different view on the picture. I've been lobbying for years for a la carte programming, and the diversification argument has been the pat answer. It is a solid argument, if they'd stick to it. This channel is immensely popular, by any measure in the cable world. Calling it niche because it broadcasts football does it no justice. Look at the rankings. It's popular where available. As far as antitrust goes, the antitrust exemption has no danger of going away. Professional sports leagues aren't like retail chanin competition. Look at baseball. Baseball has the same exemption, but a different model. Basseball struggles, because of the lack of balance. Small market teams cannot compete. The teams work together, acting as a unit, but competing against one another. One franchise doesn't do well by the others failing, because then there is nobody else to play. Conversely, in retail, one entity excels when the others falter. Antitrust in professional sports fosters competition withinn the league, by allowing the different owners to work together to make the league stronger and more competitive. The NfL is frankly the model of anti-trust fostering strength and parity in the league. The league has never been stronger, nor more a more even distribution of talent. I look at the field, and I say 5 teams in the AFC (everybody but the Colts) and either the Saints or Eagles could with this year. Of course, I think it'll be the Pats, but that''s another thread. That's the antitrust exemption working to a T. The business entity is strong. The sub-units of the entity are very strong, and competition is vibrant. No way does Congress see a reason to take that away. The very reason for it's existence is working masterfully. Nobody is hurt by it. NObody is nosing. Gains that would not exist without are there.