No offense, but I hear that all the time from media and fans re: rebuilding vs. making a run at the title.
YOu ALWAYTS MAKE A RUN FOR THE TITLE.
Look at teams like the Roaders from 1970-2001, maybe 5 season below 7 wins. Dallas from the 1970s-1988. Miami for the longest time won more than 9 games (like 25 seasons).
Since 1989, KC has had ONE season below 6-10....and never rebuilt. You can say that just because they never won the SB that they should have rebuilt. They were in so many postseason games, but never did well there. Thats not a reason to rebuild.
If your good enough to win consistently but just not win a SB, then there is no need to rebuild.
And besides the players make the coach, not the other way around. Put Belicheck with Frisco, he is maybe good for 1-2 wins, not a SB Title.
KC needs to pick the best coach, period.