To me, it feels a little like the original USFL, which, ironically enough, was off to a decent start before Trump got involved. He wanted to go head to head with the NFL and forced the USFL to move its games to the fall. Then, he bailed fast when the going got tough. But for a season, the USFL wasn't awful. Players had more fun, more TD celebrations, creative offensive systems.
I don't know what the set up will be like this week, but at Pumpkin Ridge, the big slogan seen around the course was "GOLF - BUT LOUDER". And I think that's pretty accurate. There were DJ booths, a concert set up for the evening, lot's of cool interactive fan activities with no long lines to play something like a round of mini-golf for a prize (as an example). And then, at 1:15 there was a shot-gun start so the whole thing took maybe 5 hours?
So, will they have enough ticket sales to make money? I doubt it, but I think it sold out in Oregon all days. I'll have to check that. Tickets were $70, which I thought was reasonable. It could also be that the Pac NW doesn't get a PGA tour event, so people here were starving for good golf and this was really the only opportunity for us get watch the best up close. I still don't see a pathway to viewership unless they can get on traditional TV but I could be wrong on that. Streaming in sports is only going to grow, especially with AMZN partnering with the NFL.
Also, I might be hyped up on this because Paulina Gretzky smiled at me when she drove by me in a cart. Okay, she might have just been smiling in general and her cart passed me, but it was real to me, damn it.