Never pay full price for TV & Internet. The big dogs will reduce your bill to keep you a customer. More and more people are just scrapping cable/satellite altogether, going with discount internet providers and Hulu subscriptions. If that's too extreme, just follow the steps listed below
With negotiation, you can always get a discount with Directv--on sunday ticket, your monthly package bill, premium channels, service fees. Usually they will give you 4-6 month discounts on different parts of your bill.
Just call 1-800-directv and say "CANCEL SERVICE" ... you will be transferred to "Account Retention" instead of their sales people. The Account Retention people have the authority to give you discounts on your monthly bill. If you talk to a directv employee named Darius he always hooks it up, i've talked to him twice in the handful of times i negotiate.
The following generic story usually gets them to lower your bill (i also negotiate for my friends and family to knock their bills down):
1. Bad economy - bills are hard to meet, watching every dollar, have to cut back
2. My wife wants to cancel the satellite TV and switch to AT&T U-Verse / Comcast / (insert local cable company)
3. My wife got laid off her job, we have to cut back on bills, and we cant continue to pay $___ a month for directv
(note you dont have to be married to use the "my wife wants to switch" story.. i'm not married and i use that every time!)
Just go through that basic laundry list and they will claim to understand and take money off your bill. Once you starting saving money on your TV bill, try calling your other monthly bills--- like Internet. You can probably get your DSL speed upgraded and save $10-$20 a month off your bill.
I'm still on my initial 2yr contract and get $40 a month off. Last year i got $180 off my Sunday Ticket. Saved my folks $30 a month on their AT&T uverse and got them a $100 credit off their next bill.