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NFL orders clubs: Show fantasy stats at stadiums this year
By Michael McCarthy, USA TODAY
Updated 15m ago
A dream come true for fantasy football players attending live NFL games? Or a sell-out move that could tick off sports purists?
Starting with tonight's Green Bay Packers-New Orleans Saints season opener, the NFL is directing all 32 clubs to display real-time fantasy football stats at all home games for the new 2011 season, says league spokesman Brian McCarthy.
Previously, it was up to individual clubs to decide if they wanted to show player stats from out-of-town games on their scoreboards rather than focusing on their own. Not any more.
The NFL is reaching out to millions of fantasy players who feel somewhat cut off while attending live games. Many fantasy players already use mobile devices to keep in touch with how their players and teams are doing.
But the NFL wants fans at live games to feel as plugged in as they would be on their couch at home. So NFL headquarters will be shooting all teams real-time fantasy stats -- and directing them to post on video boards for fans in the stands.
The reason is simple: In today's struggling economy, the NFL is worried fans will watch games for free at home rather shelling out cash for tickets, parking, food and beers at stadiums.
"We know we have to continue to do more to keep fans coming to our games.," McCarthy says. "We're looking at ways to further replicate the at-home experience in the stadium."
The NFL's paid regular season attendance has slid three seasons in a row as fans struggle to pay for game tickets and PSL's in the economic recession. The league drew overall attendance of 16,569,514 in 2010. That was down a fraction from 2009, off 1.7% from 2008 and a 4.5% drop from the record year of 2007.
The NFL's average ticket prices rose 4.5% to $76.47 in 2010, according to Team Marketing Report. The New England Patriots charged the highest average ticket price at $117.84; the Cleveland Browns the cheapest at $54.51.
It's estimated over 20 million Americans, mostly males, play fantasy football. Fantasy sports overall have grown over 60% the last four years to over 32 million players in the U.S. and Canada, according to the Fantasy Sports Trade Association.
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It is about time that the NFL figured this out...even if it is five (ten?) years later than it should have been. I have turned down free tickets to see games simply because the in-game experience for a fantasy player is BRUTAL, and trying to use your phone to stay on top of things is brutal (at best)because there are thousands of people all doing the same thing and it crushes the mobile network.
It is really compelling to see the NFL say "We're looking at ways to further replicate the at-home experience"
NFL orders clubs: Show fantasy stats at stadiums this year
By Michael McCarthy, USA TODAY
Updated 15m ago
A dream come true for fantasy football players attending live NFL games? Or a sell-out move that could tick off sports purists?
Starting with tonight's Green Bay Packers-New Orleans Saints season opener, the NFL is directing all 32 clubs to display real-time fantasy football stats at all home games for the new 2011 season, says league spokesman Brian McCarthy.
Previously, it was up to individual clubs to decide if they wanted to show player stats from out-of-town games on their scoreboards rather than focusing on their own. Not any more.
The NFL is reaching out to millions of fantasy players who feel somewhat cut off while attending live games. Many fantasy players already use mobile devices to keep in touch with how their players and teams are doing.
But the NFL wants fans at live games to feel as plugged in as they would be on their couch at home. So NFL headquarters will be shooting all teams real-time fantasy stats -- and directing them to post on video boards for fans in the stands.
The reason is simple: In today's struggling economy, the NFL is worried fans will watch games for free at home rather shelling out cash for tickets, parking, food and beers at stadiums.
"We know we have to continue to do more to keep fans coming to our games.," McCarthy says. "We're looking at ways to further replicate the at-home experience in the stadium."
The NFL's paid regular season attendance has slid three seasons in a row as fans struggle to pay for game tickets and PSL's in the economic recession. The league drew overall attendance of 16,569,514 in 2010. That was down a fraction from 2009, off 1.7% from 2008 and a 4.5% drop from the record year of 2007.
The NFL's average ticket prices rose 4.5% to $76.47 in 2010, according to Team Marketing Report. The New England Patriots charged the highest average ticket price at $117.84; the Cleveland Browns the cheapest at $54.51.
It's estimated over 20 million Americans, mostly males, play fantasy football. Fantasy sports overall have grown over 60% the last four years to over 32 million players in the U.S. and Canada, according to the Fantasy Sports Trade Association.
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
It is about time that the NFL figured this out...even if it is five (ten?) years later than it should have been. I have turned down free tickets to see games simply because the in-game experience for a fantasy player is BRUTAL, and trying to use your phone to stay on top of things is brutal (at best)because there are thousands of people all doing the same thing and it crushes the mobile network.
It is really compelling to see the NFL say "We're looking at ways to further replicate the at-home experience"