Bob Magaw
Footballguy
the rams entered last season a combined 6-42 in the previous three seasons... a 7-9 campaign that was just one game shy of a playoff berth was defined by the somewhat controversial sam bradford pick with the #1 overall pick in the 2010 draft... he resoundingly silenced the critics, starting every game on his way to a brilliant offensive rookie of the year campaign (he captured 44 of 50 votes, with TB WR mike williams and PIT Pro Bowl center maurkice pouncey garnering four and two each, respectively)... the defense was VASTLY improved, led by a break out season for chris long...
the 2011 draft brings a bookend for long in the form of physical phenom and athletic prodigy robert quinn, former NC DE, who some scouts viewed as having the best upside of any pass rusher in the draft... if not for being suspended last season and the medical question, he may have been in the conversation as a top 5 pick... in rounds two, three & four, STL opted to surround bradford with receiving weapons, taking wisconsin TE lance kendricks and All-WAC WRs austin pettis and greg salas (who led nation in several receiving categories in 2010)... the common denominator with these receiving picks - they are all reportedly smart, tough and have excellent hands...
on that note, columnist howard balzer (see below article) had what i thought was an incisive take on the rams draft rationale (opting to prioritize kendricks rather than RB in the second, a round which saw division rival ARI, as well as DET & MIA, address this positional need), supported by some interesting data... the rams were jekyll & hyde-like on offense - nearly top five in red zone appearances, and about bottom five in RZ TDs (and second worst in TD conversion %)...
* i would add that in picking WRs in rounds 3 & 4, maybe STL just wanted bodies, after being decimated at the position last season... than again, some of the rams motely receiving crew (avery, laurent robinson, clayton & DX) make former injury snake-bitten dolphins bust yatil green look like a piker...
you have to think pettis and salas make the roster, leaving four spots... if no injury setbacks (until somebody trips over the chalk lines and blows out an ACL in pre-game warmups of game one), clayton, danny amendola, DX & former 2nd rounder avery could have the inside track, with incumbent WRs like brandon gibson, laurent robinson and 2010 rookie mardy gilyard possibly on the bubble and vulnerable to a positional numbers crunch...
GM devaney and HC spagnuolo clearly have the franchise finally headed in the right direction, after the perenially reverse-peristalsis inducing drafts regurgitated by the shaw/zygmunt axis from the martz/linehan-era...
** more stats & STL draft context...
http://fantasysports.usatoday.com/content/player.asp?sport=nfl&id=5161
"Only four quarterbacks had their completion percentages affected more by dropped passes than Sam Bradford in 2010, according to STATS LLC.
These stats were compiled by Bernie Miklasz of the St. Louis Post-Dispatch. Bradford had 36 passes dropped in 2010, and only Peyton Manning and Tom Brady had more drops from their receivers. Bradford's two biggest offenders were Brandon Gibson (8.8% of his targets dropped) and Billy Bajema (8.3%). This may help explain St. Louis' decision to draft pass catchers with great hands like Lance Kendricks, Austin Pettis, and Greg Salas."
*** balzer article...
http://www.101espn.com/category/hbalzer-blogs/20110503/Red~Zone-Improvement-was-Rams'-Goal/
Red-Zone Improvement was Rams' Goal
By Howard Balzer
Published: May 03, 2011 @ 3:47am
"The 1999 draft is one I'll always remember.
The Rams were coming off a 4-12 season, and coach **** Vermeil had probably saved his job by firing offensive coordinator Jerry Rhome and hiring Mike Martz.
Leading up to the draft, the Rams had signed quarterback Trent Green and guard Adam Timmerman as free agents, and pulled off the trade that landed them running back Marshall Faulk from the Indianapolis Colts.
The Rams were picking sixth in the first round of that draft, and the popular belief was that cornerback Champ Bailey would be the selection.
But the Rams went in another direction. The choice was wide receiver Torry Holt. In the second round, the Rams added cornerback Dre' Bly.
The reaction then was similar to many of the opinions expressed since tight end Lance Kendricks was selected in the second round of this year's draft: "Well, I like Kendricks, but the Rams could have had (fill in the blank)."
It's an understandable reaction, and one that is repeated in many NFL outposts, especially when the actual choice is a guy not many people know much about and is at a position that wasn't perceived as a need.
The reality of the draft process is that the "they could have picked someone else" mentality could be ascribed to every selection. Heck, if we were able to inject any club executive with truth serum, they would probably admit they have those same thoughts after the fact.
But the further reality is that the draft will eventually be judged based on the players selected and whether they produce. If they play well, no one will care about the players that weren't picked. Of course, if the player bombs, the "what-if" game will be inescapable.
Like the Rams could have had Troy Polamalu instead of Jimmy Kennedy in 2003. Or, Darrelle Revis instead of Adam Carriker in 2007. Then again, as good as Bailey was (and still is), that Holt pick worked out pretty well.
Certainly, as the Rams approached their second-round pick Friday, it seemed as if running back Mikell Leshoure would be a logical choice, given the team's need for a running back behind Steven Jackson. Other possibilities also existed.
But the Rams went with Kendricks, and the surprise of it resulted in emotional reactions. Stripping away the emotion, however, is what's necessary.
There are still those that believe the Rams made a mistake two years ago when they failed to ensure the selection of running back Shonn Greene in the third round. It appeared the Rams were in position to do that with an early choice, but the New York Jets jumped in front of the Rams by trading with Detroit, and got Greene.
He would have been a nice backup for Jackson, but it seems everyone forgets the Rams ended up with cornerback Bradley Fletcher, a starter. Seriously, does anyone really think it's more important to have a backup running back than a starting cornerback?
As for the Kendricks-Leshoure debate, unless Jackson misses significant playing time, Leshoure will be fortunate to be on the field for more than 10-15 plays a game.
Conversely, assuming Kendricks is what the Rams believe he is, he will be on the field for at least 30 plays a game and probably significantly more based on the average of 66 offensive plays per game the Rams ran last season.
It is also important to expand beyond simply positions when pinpointing team needs. Any rational analysis of the Rams' offense in 2010 would lead to the conclusion that the red zone was a barren desert. The Rams made it there often enough, but rarely found water.
It would probably be a surprise for some to discover that only five NFL teams had more red-zone trips than the Rams' 56 in 2010: New England, 67; New Orleans, 61; San Diego, 59; and Atlanta and Philadelphia, 58. Indianapolis also had 56. Of those six teams, all but San Diego made the playoffs and the Chargers were 9-7. Those six teams combined for a 67-29 record.
The Saints ranked lowest of those teams in red-zone touchdown percentage (20th), but they still scored 31 touchdowns, which was more than the 27 total touchdowns the Rams scored all season.
The Patriots scored 42 red-zone touchdowns, the Colts 38, Falcons 35, Chargers 33 and Eagles 31.
Meanwhile, the Rams' red-zone touchdown production was downright ugly. Their 35.7 percent success rate was better than only Carolina (30.3). No other team was under 40 percent. Their 20 red-zone touchdowns topped only five teams: Buffalo and Cleveland, 19; Miami, 18; Arizona, 16 and Carolina, 10. All those teams had significantly fewer red-zone trips.
Consider that 72.1 percent of the rushing or passing touchdowns scored in the NFL last season came in the red zone. Of the 751 total passing touchdowns, 191 (25.4 percent) were scored by tight ends and 155 of those 191 (81.1 percent) came in the red zone.
Yes, it's nice to have outside speed in your receiving corps. But that doesn't help much when the field constricts inside the 20. Red-zone improvement was a huge need for the Rams, and they believe the addition of Kendricks, as well as big wide receivers Austin Pettis and Greg Salas has helped fill it.
They certainly have more of a chance to do that than any running back."
the 2011 draft brings a bookend for long in the form of physical phenom and athletic prodigy robert quinn, former NC DE, who some scouts viewed as having the best upside of any pass rusher in the draft... if not for being suspended last season and the medical question, he may have been in the conversation as a top 5 pick... in rounds two, three & four, STL opted to surround bradford with receiving weapons, taking wisconsin TE lance kendricks and All-WAC WRs austin pettis and greg salas (who led nation in several receiving categories in 2010)... the common denominator with these receiving picks - they are all reportedly smart, tough and have excellent hands...
on that note, columnist howard balzer (see below article) had what i thought was an incisive take on the rams draft rationale (opting to prioritize kendricks rather than RB in the second, a round which saw division rival ARI, as well as DET & MIA, address this positional need), supported by some interesting data... the rams were jekyll & hyde-like on offense - nearly top five in red zone appearances, and about bottom five in RZ TDs (and second worst in TD conversion %)...
* i would add that in picking WRs in rounds 3 & 4, maybe STL just wanted bodies, after being decimated at the position last season... than again, some of the rams motely receiving crew (avery, laurent robinson, clayton & DX) make former injury snake-bitten dolphins bust yatil green look like a piker...
you have to think pettis and salas make the roster, leaving four spots... if no injury setbacks (until somebody trips over the chalk lines and blows out an ACL in pre-game warmups of game one), clayton, danny amendola, DX & former 2nd rounder avery could have the inside track, with incumbent WRs like brandon gibson, laurent robinson and 2010 rookie mardy gilyard possibly on the bubble and vulnerable to a positional numbers crunch...
GM devaney and HC spagnuolo clearly have the franchise finally headed in the right direction, after the perenially reverse-peristalsis inducing drafts regurgitated by the shaw/zygmunt axis from the martz/linehan-era...
** more stats & STL draft context...
http://fantasysports.usatoday.com/content/player.asp?sport=nfl&id=5161
"Only four quarterbacks had their completion percentages affected more by dropped passes than Sam Bradford in 2010, according to STATS LLC.
These stats were compiled by Bernie Miklasz of the St. Louis Post-Dispatch. Bradford had 36 passes dropped in 2010, and only Peyton Manning and Tom Brady had more drops from their receivers. Bradford's two biggest offenders were Brandon Gibson (8.8% of his targets dropped) and Billy Bajema (8.3%). This may help explain St. Louis' decision to draft pass catchers with great hands like Lance Kendricks, Austin Pettis, and Greg Salas."
*** balzer article...
http://www.101espn.com/category/hbalzer-blogs/20110503/Red~Zone-Improvement-was-Rams'-Goal/
Red-Zone Improvement was Rams' Goal
By Howard Balzer
Published: May 03, 2011 @ 3:47am
"The 1999 draft is one I'll always remember.
The Rams were coming off a 4-12 season, and coach **** Vermeil had probably saved his job by firing offensive coordinator Jerry Rhome and hiring Mike Martz.
Leading up to the draft, the Rams had signed quarterback Trent Green and guard Adam Timmerman as free agents, and pulled off the trade that landed them running back Marshall Faulk from the Indianapolis Colts.
The Rams were picking sixth in the first round of that draft, and the popular belief was that cornerback Champ Bailey would be the selection.
But the Rams went in another direction. The choice was wide receiver Torry Holt. In the second round, the Rams added cornerback Dre' Bly.
The reaction then was similar to many of the opinions expressed since tight end Lance Kendricks was selected in the second round of this year's draft: "Well, I like Kendricks, but the Rams could have had (fill in the blank)."
It's an understandable reaction, and one that is repeated in many NFL outposts, especially when the actual choice is a guy not many people know much about and is at a position that wasn't perceived as a need.
The reality of the draft process is that the "they could have picked someone else" mentality could be ascribed to every selection. Heck, if we were able to inject any club executive with truth serum, they would probably admit they have those same thoughts after the fact.
But the further reality is that the draft will eventually be judged based on the players selected and whether they produce. If they play well, no one will care about the players that weren't picked. Of course, if the player bombs, the "what-if" game will be inescapable.
Like the Rams could have had Troy Polamalu instead of Jimmy Kennedy in 2003. Or, Darrelle Revis instead of Adam Carriker in 2007. Then again, as good as Bailey was (and still is), that Holt pick worked out pretty well.
Certainly, as the Rams approached their second-round pick Friday, it seemed as if running back Mikell Leshoure would be a logical choice, given the team's need for a running back behind Steven Jackson. Other possibilities also existed.
But the Rams went with Kendricks, and the surprise of it resulted in emotional reactions. Stripping away the emotion, however, is what's necessary.
There are still those that believe the Rams made a mistake two years ago when they failed to ensure the selection of running back Shonn Greene in the third round. It appeared the Rams were in position to do that with an early choice, but the New York Jets jumped in front of the Rams by trading with Detroit, and got Greene.
He would have been a nice backup for Jackson, but it seems everyone forgets the Rams ended up with cornerback Bradley Fletcher, a starter. Seriously, does anyone really think it's more important to have a backup running back than a starting cornerback?
As for the Kendricks-Leshoure debate, unless Jackson misses significant playing time, Leshoure will be fortunate to be on the field for more than 10-15 plays a game.
Conversely, assuming Kendricks is what the Rams believe he is, he will be on the field for at least 30 plays a game and probably significantly more based on the average of 66 offensive plays per game the Rams ran last season.
It is also important to expand beyond simply positions when pinpointing team needs. Any rational analysis of the Rams' offense in 2010 would lead to the conclusion that the red zone was a barren desert. The Rams made it there often enough, but rarely found water.
It would probably be a surprise for some to discover that only five NFL teams had more red-zone trips than the Rams' 56 in 2010: New England, 67; New Orleans, 61; San Diego, 59; and Atlanta and Philadelphia, 58. Indianapolis also had 56. Of those six teams, all but San Diego made the playoffs and the Chargers were 9-7. Those six teams combined for a 67-29 record.
The Saints ranked lowest of those teams in red-zone touchdown percentage (20th), but they still scored 31 touchdowns, which was more than the 27 total touchdowns the Rams scored all season.
The Patriots scored 42 red-zone touchdowns, the Colts 38, Falcons 35, Chargers 33 and Eagles 31.
Meanwhile, the Rams' red-zone touchdown production was downright ugly. Their 35.7 percent success rate was better than only Carolina (30.3). No other team was under 40 percent. Their 20 red-zone touchdowns topped only five teams: Buffalo and Cleveland, 19; Miami, 18; Arizona, 16 and Carolina, 10. All those teams had significantly fewer red-zone trips.
Consider that 72.1 percent of the rushing or passing touchdowns scored in the NFL last season came in the red zone. Of the 751 total passing touchdowns, 191 (25.4 percent) were scored by tight ends and 155 of those 191 (81.1 percent) came in the red zone.
Yes, it's nice to have outside speed in your receiving corps. But that doesn't help much when the field constricts inside the 20. Red-zone improvement was a huge need for the Rams, and they believe the addition of Kendricks, as well as big wide receivers Austin Pettis and Greg Salas has helped fill it.
They certainly have more of a chance to do that than any running back."
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