PS: If he were my dad, I guess I'd have to go with the "I love him and he has an awesome heart. But, the guys a little batty at this point, ya know. Just let him rant a while and peter out, and it will be all cool"
Hardly an easy spot to be in. Worse yet, their entire business "empire" (empire incl a lot of failed or failing cheating enterprises) is predicated on the Trump brand. As Trump's daughter, her future earnings. not just her name, are quite literally at stake and at risk here. Hell, that's all the company is at this point. They lend their name, their brand. They don't actually create much wealth I don't think. I mean, what positive new real estate deals has he done? I know of 2-3 ones that finally died out up here.
So, if Trump kills the general appeal of his name, ESPECIALLY for wealthy people (ya know, educated, a lotta them white folks, decisions to spend being made by the woman/wife for real estate and travel for much of it), it's not just her dad, it's likely a permanent dent in that brand's value. I'd imagine it's already tarnished beyond compare (at least for a long, long while) in terms of what Trump used to represent. Is his new media channel going to make up for all that? Or will Donald get what he wants in his final chapter in public life being a worshipped demigod with his own TV station, rampant sychophants around the country... even if that means alienating the core demographics that supported his luxury oriented brands for decades? Or maybe he just wants to build excitement for the relaunch of Trump steaks.
While Ivanka (and her seemingly dumber, by a long shot, siblings who seem pretty much like typical clueless rich kids) gets the remnants of a tainted brand, when the brand is the core business, itself. Oof.