Me and my friend had a really dumb argument about EA's marketing scheme. I'm of the belief that a publisher simply won't spend that much money marketing a game without expecting it to have some level of mass appeal, some degree of pandering to noobs. My friend thinks this will not hinder Dice at all and that they will make a hardcore game explicitly for dedicated BF players.
He was arguing that EA is marketing for the PC platform, and I was arguing no, they are not, they are marketing mainly for the console platforms.
He went on to say that all the gameplay so far has been from the PC version, that Dice doesn't play around and will make a hardcore game with the PC platform in mind first and foremost, and the console versions will be an afterthought.
I was saying that it's being touted as a "Cod killer," and for it to happen like that they'd have to do well on the console platforms. For two, I brought up the fact that neither of him or I know ANYONE in real life with a PC that can run BF3. We all love Battlefield and we're all buying it, but none of us will be buying it for PC. Bottom line is that there's an extremely small segment of the population that will pony up for a $1k machine that can run BF3 on the PC if they don't have it already. No way in hell EA is pinning their hopes and hundreds of millions of marketing dollars on the offchance that Joe Sixpack goes out and buys a super badass gaming rig.
The idea of Dice making a hardcore game is nice and all, but every instance of a game being massmarketed this way has resulted in games that are mainstream and often less edgy than their previous iterations. In BF3's case, I think they'll tone down the language a bit, probably add an aim-assist mechanic on the console versions, add in some hand-holding tutorials (admittedly, BC2 left most players out to dry on that front) for players to get a grip on ideas such as spotting or handling the vehicles. Probably keep the Recon kit easy mode so that noobs can get their snipe on. Lastly, I think there's just unfathomable pressure on developers when there's this much money invested, this much hype, and these deadlines have to be met, all factors that are detrimental to creativity in my opinion.
Like I said, really dumb argument about EA's marketing strategy and Dice's development process. I hope I'm wrong.