The Euro Final was the most watched sporting event on cable TV last week just topping 4 million viewers and edging out the NASCAR race on TNT.
MLS should continue to reap the benefits of the growing interest in international soccer.
It's just a matter time until we are a Bundesliga caliber league IMHO.
If the Euro flies apart or is massively devalued MLS could have a windfall until/unless the dollar does the same thing. Definitely not out of the question that a whole other caliber of player might decide that playing in the US has some appeal.
That is a long shot IMO. MLS salaries, on the whole are still too low. And with places like Qatar, China, Brazil, and Russia all starting to pay good money, it will be harder for MLS to attract the big name players in their early 30's.
MLS does not need to be the Bundesliga nor will it ever get near that popularity/quality certainly in my lifetime IMO.
MLS should just continue the steady growth path it is on. Should the league get lucky and fall into a decent TV contract in 2014, then the quality will continue to rise as the salary cap will then go up.
MLS just needs to keep building the infrastructure (stadiums, fields, academies, knowledgeable media, announcers etc etc etc) and then try and become the best the league in North America first. That distinction is certainly achievable in the next 10-20 years IMO.
The league is now out of the dark days of the early 2000's where it was fair to ask if it was going to make it. Now resources can be channeled entirely into growth as they have the last 5-6 years.