Online companies and thursday night football-Twitter wins (1 Viewer)

[Bri]

http://www.latimes.com/business/technology/la-fi-facebook-nfl-20160309-story.html

Facebook, the world's largest social network, is reportedly in talks with theNational Football League for streaming rights for the Thursday games.

A matchup of the titans of tech and TV would mark a watershed moment for the media and Silicon Valley, whose leading companies are flush with cash and hungry for premium content to attract more eyeballs and ad dollars.

The NFL, in turn, could use those deep pockets to help push up the bidding for its Thursday games, which were introduced 10 years ago.

 
"The more customers, the higher price the NFL can command," said Brett Sappington, director of research at Parks Associates. "For Facebook, the NFL would drive huge volumes of consumption to get advertising and data. Facebook has to remain relevant. With other social media platforms emerging, Facebook has to push the envelope."

 

[Bri]

Google and Amazon jump in

http://finance.yahoo.com/news/why-facebook--amazon--google-and-cbs-all-want-to-stream-nfl-games-213341046.html?soc_src=mail&soc_trk=ma

 

[Bri]

Yahoo has streamed NFL games for a long while internationally. I imagine they're going to be bidding too.

They followed up a content partnership with MLB and PGA by signing a deal to stream NHL games online free.

 

[Bri]

Twitter wins.
Thursday games will be streamed on twitter

 

[Bri]

http://www.bloomberg.com/news/articles/2016-04-05/twitter-said-to-win-nfl-deal-for-thursday-night-streaming-rights

Twitter Inc. just did its first broadcast deal, and it’s a big one. The company will stream 10 Thursday night National Football League games during the 2016 season, a package that cost the service around $10 million, according to a person familiar with the matter.

This is a triumph for Twitter, which is struggling to attract new users and expand its content beyond the posts of journalists, politicians and celebrities. Success with NFL games will also pave the way for more video deals that could include other professional sports, political content, and eventually entertainment, Chief Financial Officer Anthony Noto said in an interview.

“This is one element of a much broader strategy to provide the next generation of real-time content,” said Noto, who was the NFL’s Chief Financial Officer until 2010. He joined Twitter in 2014, and last year the social media company signed an agreement to distribute NFL highlights and other clips.

 
For the NFL, this is a chance to experiment. The league is aware that a growing number of households are comfortable streaming video over the Internet, and this is an opportunity to appeal to so-called cord-cutters, as former cable-TV subscribers are known. The NFL has streamed selected games, but this is its first season-long streaming deal.

 

[Riversco]

How does this attract cord cutters?  arent cord cutters watching NFL on antenna TV?