Pushing outdated derogatory links DOWN Google's rankings? (1 Viewer)

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The company I work for had an old FDA warning letter about 5 years back (well before my time). Everything has since been resolved (misunderstanding), however for some reason that FDA link has moved from page 2/3 to the 3rd link on page one.

Obviously that's no bueno... as we'd rather not see old crap like that showing up that promenently in the search results.

I'm aware of how google functions (uses algorithms based on content, link strength, click through ,etc)... but is there any division/process within google to try to challenge outdated content and push it down a bit? I'm aware of their Remove Information From Google page, though that seems geared toward pulling private/personal info.

Assuming we're SOL, but just wondering what options might be out there.

TIA

 

[ChiefD]

Do you know where that letter is being published? Meaning, is it coming from an FDA website or some other source? You may try and find out where that letter is being published from and send an email to the webmaster to try and pull that page. My guess is you'll be unsuccessful, but it's worth a try.

The other option is to start pushing more content FROM your company that is recent and relevant. So if you guys have a blog, start writing some relevant articles about whatever your business is. If you guys have a company Facebook or Google+, start pushing positive content there and link it back to pages on your company website that they pertain to.

Basically, push out new and recent information to provide the search engines something newer and more relevant than that. Without knowing your business, it's hard to say if this will work, but its a possibility.

 

[NCCommish]

Do you know where that letter is being published? Meaning, is it coming from an FDA website or some other source? You may try and find out where that letter is being published from and send an email to the webmaster to try and pull that page. My guess is you'll be unsuccessful, but it's worth a try.

The other option is to start pushing more content FROM your company that is recent and relevant. So if you guys have a blog, start writing some relevant articles about whatever your business is. If you guys have a company Facebook or Google+, start pushing positive content there and link it back to pages on your company website that they pertain to.

Basically, push out new and recent information to provide the search engines something newer and more relevant than that. Without knowing your business, it's hard to say if this will work, but its a possibility.

This

 

[FreeBaGeL]

You basically have two options.

1) Get some new content up and SEO the heck out of it to get it ranked ahead of that letter, pushing the letter down further.

2) Negative SEO the letter by blasting it with spammy links that will get it punished by google. If the letter is on the actual FDA website (which I'm assuming has great authority), this is unlikely to work.

 

[McGarnicle]

Also, put out a bunch of even more negative stuff about your competitors. So this one company had an FDA warning letter, but whoa Nelly, this other company makes dog food out of Ethiopian children.

 

[FreeBaGeL]

Also, put out a bunch of even more negative stuff about your competitors. So this one company had an FDA warning letter, but whoa Nelly, this other company makes dog food out of Ethiopian children.

Is the dog food FDA approved?

 

[Quez]

You basically have two options.

1) Get some new content up and SEO the heck out of it to get it ranked ahead of that letter, pushing the letter down further.

This is the best option and would likely be beneficial to the company I other ways as well.

 

[matuski]

The FDA refreshes its info somewhat routinely, how or why I don't know.

I will get calls from customers about random FDA recalls from 3, 4, even 5 years ago because some database was refreshed.

I have asked how or why this happens, nobody seems to have an answer.

 

[Fennis]

The FDA refreshes its info somewhat routinely, how or why I don't know.

I will get calls from customers about random FDA recalls from 3, 4, even 5 years ago because some database was refreshed.

I have asked how or why this happens, nobody seems to have an answer.

Thanks, Obama