Quite a bit of misinformation going on here. Here's attempting to set the record straight.
1. The magazine was always a separate purchase. You could buy it at you local Barnes and Nobles or from us, but it was never part of the subscription.
2. We have not made money selling the magazine in any year since it's inception. We are glad people liked it, but it was and would likely always be a loss leader for us. The ability to sell magazine ads, increased printing costs, lower distribution channels all led to us discontinuing it this year.
3. We decided to do a "digital" magazine though (and the associated CD) as a promotion for the Street Teamers to give away to tell people about what we are doing at Footballguys. Street Teamers and staff distributed 150,000 CDs to radio stations, sports bars and the general public this offseason.
4. Because we were giving the magazine free to lots of people that never even heard of us, it seemed like we should also reward the people that have been loyal to us. We opted to make the magazine FREE to everyone that visited the website.
5. We have not made a decison yet to what we will do in 2010. It's doubtful though that they dynamics of the printing/distribution industry can change enough to all of a sudden make printing a magazine a profitable venture for us. Our intermediate goal is to partner with a large distribution chain like Barnes and Nobles, Hooters, Best Buy, etc and have CDs widely distributed in 2010.