puckalicious
Footballguy
Just a day or so ago, Nielson Media said that 95.4 million viewers tuned in which is 2nd only to SB42 which had 97.4 million viewers.
Now Nielson has adjusted the numbers to show 98.7 million viewers, beating last year's SB by over 1 million. The reason for the adjustment?
SB viewership has been on the rise over nearly the last decade, but how can this year's matchup have pulled in more viewers than last year? Superbowl 42 probably had the most compelling reason to watch with an undefeated team trying to make history, yet it gets beat out by the lame matchup of ARI-PIT. Everyone knew PIT would win going into it even though it became a much better game by the end. As I said already, what happens at the end though does not have any bearing on how many tuned in to watch in the first place.
Am I the only one that thinks something weird is going on? :foilhat:
Now Nielson has adjusted the numbers to show 98.7 million viewers, beating last year's SB by over 1 million. The reason for the adjustment?
"Digital tier networks"? As in digital cable or digital terrestrial signals? How is 2009 the first year they are counting this? Wouldn't every SB going back several years need to be adjusted then?And on top of that, the AP gives the heading "Thrilling finish to Super Bowl XLIII leads to highest TV ratings". So how does the last minute of the game have any bearing on how many people tuned in to the game 3 hours prior to that?
SB viewership has been on the rise over nearly the last decade, but how can this year's matchup have pulled in more viewers than last year? Superbowl 42 probably had the most compelling reason to watch with an undefeated team trying to make history, yet it gets beat out by the lame matchup of ARI-PIT. Everyone knew PIT would win going into it even though it became a much better game by the end. As I said already, what happens at the end though does not have any bearing on how many tuned in to watch in the first place.
Am I the only one that thinks something weird is going on? :foilhat:
35 total votes!
The NFL has a vested interest in promoting the levels of viewership with regard their product; that's how they make more money. NBC paid almost $650 million for the rights to air this year's Super Bowl, and NBC wanted it for advertising dollars.The first report of Nielsen ratings are overnight and based upon 56 markets, alone. The next day, Nielsen offers another report, which is an update that includes all Nielsen households. Later in the week, more reports are issued that include demographics and a breakdown of whom watched and when. That's how the network and advertisers determine placement/rates for commercials.Keep the foil hat if you like, but your rudimentary understanding display the fact that you are out of your realm of understanding. The millions of dollars spent for the rights to air the Super Bowl and collect the subsequent advertising dollars will most certainly be determined by the Nielsen ratings.It has nothing to do with the NFL teams in the Super Bowl, and everything to do with $$$$.
