Supreme Clothing - Velvet Underground Collection - Extreme? No, Supreme. "Hyphy," As It Were (1 Viewer)

[rockaction]

Yeah, I always wonder whose estate and who within that estate oversees the intellectual property, too, especially when the market becomes glutted, high-end, or notoriously lower-end, like Peanuts products can be.

It's really what I concentrated on in law school, so it's sort of natural to wonder and reinforced by sort of the legalities behind it.

 

[Eephus]

Doug Yule now builds and restores violins which is kind of ironic since when he replaced John Cale he could perform all of Cale's parts except the ones on viola.

 

[rockaction]

Doug Yule now builds and restores violins which is kind of ironic since when he replaced John Cale he could perform all of Cale's parts except the ones on viola.

Wow, and The Black Angel's Death Song just sort of came to mind immediately.

 

[Major]

Cool. I dunno for sure, that's the only thing I do know for sure, so...

dunno

You got me curious so I looked it up.  No relation to Stussy although the founder James Jebbia, an Englishman, worked with the Stussy guy previously. From wiki: 

The first Supreme store opened in an old office space on Lafayette Street in downtown Manhattan in April 1994.  It was designed with skaters in mind with a unique design for the store layout: by arranging the clothes around the perimeter of the store, a large central space permitted skaters with backpacks to skate into the store and still feel comfortable. This store had its core group of skaters who served as its team in 1994, which included late actors Justin Pierce and Harold Hunter, and the first employees were extras from the Larry Clark film Kids.  

 

[rockaction]

Update: Got called "hyphy" at the gas station by another hyphy dude. 

It was meant non-sarcastically. I remembered E40, but had to look it up anyway. 

 

[HellToupee]

Update: Got called "hyphy" at the gas station by another hyphy dude. 

It was meant non-sarcastically. I remembered E40, but had to look it up anyway. 

 

[rockaction]

Exactly. Some kid looked at me, smiled, and said "hyphy, man."

hyphy

 

[rockaction]

From Complex Magazine's "An Oral History of Hyphy"

Mistah F.A.B.: What people don’t understand is, hyphy in the streets of Oakland at first wasn’t a good thing. Like, if you were hyphy, that wasn’t cool. People would be like, “Man, that dude’s too hyphy. Why you dealin’ with him?” So, we turned it into something that was accepted by the masses, and then it became the cool thing to be.

 

[matuski]

I just had the pleasure of learning about "BAPE".

I can't possibly believe that anyone able to pay these amounts for tank tops and hoodies ever would.

My possibly offensive assumption is that only people who can't (as in shouldn't) afford these are the ones buying them?

 

[matuski]

I mean I blow $300 on stupid stuff all the time... but not THIS stupid, right?

 

[rockaction]

I mean I blow $300 on stupid stuff all the time... but not THIS stupid, right?

Laughs. Yeah, probably not. 

 

[gump]

VF buys Supreme for $2.1B.

VF is renowned for it's executional expertise, and isn't as stuffy as it once was after peeling off Wrangler, Lee from more fashionable brands TNF, Vans, and Timberland.

 

[rockaction]

VF buys Supreme for $2.1B.

VF is renowned for it's executional expertise, and isn't as stuffy as it once was after peeling off Wrangler, Lee from more fashionable brands TNF, Vans, and Timberland.

Wow. That's a bump and blast from the past. Best of luck to VF for maintaining an exclusive branding project. 

Update: I gained 25 lbs. and my Supreme shirts no longer fit.

Update 2: So ingrained in hip hop culture that Run The Jewels rhymes about it

Run the Jewels smooth and don't trigger the undertaker
As a teen lackin, I woulda ran me a supreme racket
I woulda took these lames' Supreme jackets
Until you rob a hype beast, you ain't seen sadness

 

[East Coast Bias]

If VF bought them they paid too much.

 

[Eephus]

If VF bought them they paid too much.

$2.1B for $500M/yr. of expected future revenue