Steelers make money for J-ville
Another invasion of Alltel Stadium by an army of black-and-gold, towel-waving Pittsburgh Steeler zealots should make for a captivating Monday Night Football atmosphere.
They are, undeniably, the NFL's best road fans, a legion of pigskin loyalists who network like crazy, using whatever resources available to purchase road-game tickets at ridiculous prices to watch their Steelers.
In 2004, they embarrassed owner Wayne Weaver and Jaguars fans when an estimated 20,000 of them filled Alltel Stadium seats on a Sunday night, almost negating Jacksonville's home-field advantage in a 17-16 Steelers victory.
As much as Jaguars fans may detest that black-and-gold presence in their own stadium, which is expected to range from 7,000-12,000 for tonight's game, they have to admire it.
How can you not bow in homage to Steelers fans? They're the stalkers of American sports. Few support groups of pro teams do more to fill another city's hotels, restaurants and seats on game day.
Wherever the Steelers travel, their fans descend upon NFL stadiums like locusts. You cannot stop them. You can only hope your team plays well enough to muzzle them.
"Instead of running from [steeler fans], we'll enjoy them because they're going to fire up our fans," said Scott Loft, the Jaguars' executive director of ticket sales.
Jaguars fans will be annoyed seeing the enemy occupy so many Alltel seats, but it's their own fault.
How do you think the Steeler crazies get in those seats?
Many of the club seats were sold to Steelers fans at inflated prices, allowing the sellers to subsidize the cost of a Jaguars season-ticket package.
"I paid $160 for my $65 ticket," said Harvey Aronson, vice president of JAXBAG, a Jacksonville-based Steelers fan club. "It won't be as big a [steelers] crowd as two years ago because the Jaguars covered up 10,000 seats, but it'll still be huge."
To rev up Jaguars' fans for the game, mayor John Peyton has declared today "All Teal Day" and is encouraging all businesses to wear teal colors. Can you imagine Pittsburgh's mayor issuing such a proclamation for any Steelers home game?
Of course not. It'd be like Ed Sullivan asking his audience to scream upon introducing the Beatles. Steelers fans don't need prompting. Just give them the time and the place, and voila, thousands of Terrible Towels magically appear.
You don't build that kind of deep, enduring affection without the benefit of time and tradition. Before coach Chuck Noll's arrival and the move to Three Rivers Stadium nearly 40 years ago, the Steelers were just another plodding NFL franchise.
Four Super Bowl titles in the 1970s and repeated television exposure on Monday Night Football changed everything. It galvanized generations of Pittsburgh natives, ensuring the team a fervent fan base that branched out nationwide.
The Jaguars are still building toward a fan base that will give them unconditional love in big numbers. Jacksonville enjoyed a honeymoon period during the early years, but there wasn't enough disposable income in this market to sustain it.
Tonight, seeing all those enemy fans in their own house will rankle the home folks. But it's hard to hate Steelers fans for invading Alltel. Because they represent exactly what Weaver desires for his own franchise.