Otis said:
I guess what is particularly annoying and dorky is the people doing this are doing it for vanity, and to be joiners, not because they ever gave a crap about ALS, not because they're super generous. They're just starved for attention and inclusion.
Yes, look at you. With your bucket. And the ice. Finally the excuse I always wanted to post a video to Facebook!!!
We just recently founded a pediatric cancer charity (501©(3) application pending) and are busy planning fundraising efforts on various fronts. In terms of development and fundraising, if you aren't figuring out ways to tap into things like "vanity" and "joining" you aren't doing your job. That's why charities recognize people and corporate sponsors as "diamond-level" in gala programs, or why they put their names on a plaque in the facility, or hold banquets in their honor. Sure, there will be people who give simply because they believe in the mission, or because they have been particularly affected by what the charity aims to address. Others will give because they want their name out in the community, because they want to be known as charitable and philanthropic. Still others will give because it's good for business. These are all valid reasons to give, and every charity should know and understand this. In the end, our mission is to help children with cancer and their families, and it serves that mission to understand what motivates people to give.