5. Adam Thielen ranks eighth among all players in target share, comprising 28.8% of Kirk Cousins‘ targeted throws. Still, he ranks just 74th in targets (15).
Thielen also ranks third in air yardage market share (48%). Unfortunately, that doesn’t really matter when your quarterback is averaging just 21.0 pass attempts per game. For perspective, Kyler Murray leads the league with 45.7 pass attempts per game. Last season, Seattle was the only team to attempt a pass on fewer than 51% of their plays (47.6%), while the league average sat at 58.8%. This season, Minnesota has attempted a pass on just 38.7% of their plays. While this is undoubtedly good news for Dalvin Cook — the early favorite to league the lead in rushing yards — this spells disaster for owners of Thielen and Stefon Diggs. Gary Kubiak and his influence over the offense is mostly to blame, but this is at least partially related to the fact that two of these games have been blowout victories. Expect the team to lean more pass-heavy next week, on the road against a stout Chicago run defense where a positive blowout is unlikely.