TheIronSheik said:
Why are the commercials on SiriusXM so sketchy? It's always like someone trying to sell you gold, or tax relief, or some fake drug. And all of the announcers sound like they were picked at random as they exited a Yankees home game. No offense to New Yorkers, but your soothing radio voice comes off kind of angry and bothered. Not ideal for sales, really.
Radio is super expensive, and XM is typically sold as an add-on to over-the-air personalities. I only ever purchased talk with a couple personalities, but basically the prices are so high unless you have a massive non-direct response budget, they have to be direct-response.
So they get the lower-end ads for the most part, more concerned with getting you to pick up the phone than with brand-awareness.
ETA: Something like 99% of talk radio is uber-conservative. As a medium, and in terms of personalities, it probably leans more far right than any other medium out there. So that's why the cheesy ads skew more towards gold and penis pills.