Reason #1 for the putrid 3.5 per target was Aaron Rodgers not being able to hit the broad side of a barn today.
Adams dropped a couple, and cost himself a big day on one of those drops. Cobb had a big drop too. Adams also made a beautiful one handed catch.
Rotoworld just posted that Cobb has caught 50% of his targets over the last 6 games, with only one game over 55 yards.
In all honesty, Rodgers is playing like crap. That 2 point conversion to Adams should have been an easy conversion. Instead Rodgers doesn't lead Adams out into the open space ahead of him, and that allows the defender to make a play on the ball as it arrived. That play was a microcosm of the game for Rodgers and Adams.