Who does that matter to, more? Rodgers, or the Packers?
In the world of professional sports, nothing matters more to a Team than wins, and Championships. The highest accolade an indvidual Player can earn is enshrinement in his sport's HOF. Rodgers is HOF bound already, whether he plays another snap, or not. I'm sure he'd like to win another Championship, or more...but he doesn't need to. Jordan Love, IMHO, isn't getting the Packers anywhere near a Championship, in the absence of Rodgers...and the Team isn't getting anywhere near a Championship (partly due to Rodgers existing or renegotiated Contract) in his absence, either, as they don't have the $ to fill the void - not to mention the gravitas; who's going to want to play there if a Player with the gravitas of Rodgers decides the right thing to do is sit out, or retire, rather than play under this regime? Seeds of doubt planted in the minds of Players and Agents...Teams competing for the services of said Players against the Packers will be only too happy to water and fertilize them any way they can.
Packers mgmt could have this all solved overnight. After a while, no one is going to remember this whole tiff...but an epic Season, a Playoff run, and a shot at the Lombardi? Fans will talk about that for years...and more importantly...buy things because of it.