How are people managed? Do we encourage people to try things and sometimes fail or follow strict processes that will typically succeed?
How do you enact change? Do you use lots of reports and automayed email nags to get people to follow processes? Or do you deliver training and other communication and expect people to follow the new processes?
How do people communicate with customers? Do you have lots of in person meetings and talk in the office? Or is it primarily online on zoom, webex, etc?
What about internal communications? Do you have standard all hands calls and team calls? Is there a process for broadcast messaging like if there's a new button in the application, and we want people to use it? A process for tracking who attended the training, or who is adopting the process?
What do you measure and how do you typically see those measurements? Can people see their own measurements?
How do people manage their careers? Are managers expected to help people move up or move out? Or do we expect people to manage their own careers?
How do we hire? Are there specific attributes we look for when choosing candidates that are different from other companies? Things we train them on? Everyone who works at starbucks - even consultants who are working on admin tasks ' has to learn how to make coffee. If you don’t know how to make a machiatto then you don't understand our business well enough. If you're interviewing at Apple, don't bring your Samsung Galaxy to your interview.
What's our special sauce when we compete for business? Do our customers see us as the best product but crappy service? Ask anyone about their cable/internet provider sometime. Do they see us as the cool company to work with? Apple had years of commercials of people dancing to a song they were listening to on their ipod/iPhone. The high priced option with great service or a great return policy? Ll bean, Costco, etc. What does your company do to make that image a reality?
